Copywriting Intern

Location Balewadi Pune

Role Overview:

As a Copywriting Intern, you'll play a key role in enhancing our Inside Sales operations by

creating persuasive, customer-centric copy that drives engagement across chat-based and

voice/video channels. You'll help optimize messaging to boost chat initiations, chatbot pre

qualifications, sale conversions on call, Meta ad campaigns via lead forms and CTWA.

Key Responsibilities:

* Develop engaging WhatsApp templates for customer engagement, follow-ups, and

retention prompts.

* Craft natural, responsive chatbot scripts for our Whatsapp flows, ensuring seamless pre

qualification, query handling, and sale conversion.

* Write compelling pitches and talking points for Fridos Product Experts to use during

phone or video interactions, highlighting product benefits and use case.

* Create scripts and content guides focus on our ergonomic chairs category, focusing on

demo techniques, objection handling, and closing strategies to convert glances and

impressions into orders.

* Collaborate with AI Voice team to create calling pitches for various customer segments to

target re-purchasing and boost retention and customer satisfaction.

* A/B test messaging for higher engagement rates, and analyze performance to refine

ROAS-focused content.

* Research customer pain points in ergonomic products to infuse copy with empathy,

urgency, and personalization for better engagement.

Requirements:

* Currently pursuing or recently completed a degree in Marketing, Communications,

English, Journalism, or a related field.

* Excellent writing skills with a knack for concise, conversational toneable to make

complex product features (e.g., orthotics for foot pain) sound approachable and exciting.

* Passion for digital marketing, e-commerce, or conversational commerce; familiarity with

tools like WhatsApp API, Notion, Asana.

* Creative thinker who can adapt copy for diverse audiences, with strong attention to detail

and ability to iterate based on feedback.

* Proficiency in English; additional languages are advantageous for broader reach.

What We Offer:

* Real-world experience in a high-growth D2C campaign, directly impacting Inside Sales

and customer journeys.

* Opportunity to see your work in action through Whatsapp bots, learning modules and

product pitches.

* Flexible hours to balance with studies, with potential for full-time role upon successful

completion.

* A collaborative, innovative environment where your ideas can shape customer

experiences.

Copywriter intern