Content Executive (Catalogue & Digital Content)

Purpose of role: The Content Executive is responsible for creating, maintaining, and optimising product and catalogue content across Starlinks E-commerce platforms. The role ensures that product information is accurate, consistent, discoverable, and easy to understand, supporting customer decision-making, organic discoverability, and reliable execution of commercial initiatives. This is an execution-focused, data-aware role operating at scale across large catalogues.

Accountability & Responsibilities of Role:

1. Product Catalogue & Content Quality

Create and maintain accurate product titles, descriptions, attributes, and specifications

Ensure content consistency across categories, brands, and digital touchpoints

Validate product information for accuracy, completeness, and clarity

Maintain structured content standards that support customer trust and comparability

2. SEO & Discoverability

Optimize product titles, descriptions, attributes, and metadata for organic discoverability

Ensure consistent use of keywords, naming conventions, and taxonomy aligned to category and search intent

Support on-site search effectiveness through accurate attributes and structured content

Work with Performance Marketing and Digital CX teams to align catalogue and content with broader search and discoverability initiatives

3. Content Execution for Launches & Campaigns

Execute catalogue and content updates for new product launches, promotions, and brand initiatives

Ensure content readiness aligns with campaign and launch timelines

Coordinate with Category Managers, Merchandisers, and Program Management to meet execution milestones

Support seasonal events and commercial initiatives through timely and accurate content updates

4. Brand & Presentation Consistency

Ensure brand content is presented consistently and in line with defined guidelines

Maintain uniformity across product imagery, naming conventions, and messaging

Support correct brand representation across categories and campaigns

5. Content Performance & Data Signals

Monitor content-related signals such as:

o missing or incorrect attributes

o content-related customer queries

o on-site search gaps and zero-result searches

Use data and CX feedback to identify content gaps and improvement opportunities

Iterate on content structure and clarity to reduce customer confusion and friction

6. Cross-Functional Coordination

Work closely with:

o Performance Marketing (campaign readiness and discoverability)

o Digital CX (experience and clarity standards)

o Site Merchandising (on-site presentation)

o Category Managers (commercial priorities)

Ensure content execution supports broader E-commerce initiatives

Position Requirements:

34 years of experience in catalogue management, digital content, or E-commerce operations roles

Experience working with large product catalogues in E-commerce or retail environments

Strong attention to detail and execution discipline

Comfortable working with structured data, templates, and content workflows

Working understanding of SEO fundamentals as applied to E-commerce product pages

Customer-first mindset with a focus on clarity and consistency

Key Competencies:

High accuracy, completeness, and consistency of catalogue content

Timely content readiness for launches, promotions, and campaigns

Improved product discoverability and on-site search effectiveness driven by content quality

Reduction in customer confusion and content-related queries

Reliable, repeatable content processes that scale with catalogue growth

Catalogue and content quality directly influence customer trust, discoverability, and execution speed. Strong performance in this role ensures that Starlinks E-commerce platform scales with clarity, accuracy, and operational reliability, supporting both customer experience and commercial outcomes.