Campaign Manager

CRM Campaign Manager

Purpose: Execute multi-channel CRM campaigns with technical precision, ensuring seamless delivery of personalized communications across the customer lifecycle.

Key Responsibilities:

• Build and deploy email, push, SMS, and in-app campaigns in marketing automation platforms
• Create dynamic content blocks, templates, and personalization logic
• Implement segmentation queries and audience selection criteria
• Set up A/B tests, control groups, and campaign measurement frameworks
• QA campaigns across devices, clients, and markets before deployment
• Troubleshoot campaign delivery issues and optimize technical performance
• Maintain campaign calendar and coordinate with lifecycle marketing teams
• Document technical processes and maintain campaign build standards

Requirements:

• 3-5 years experience building campaigns in enterprise marketing platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.)
• Proficiency with HTML/CSS for email and in-app messaging
• Knowledge of SQL for audience segmentation and data queries
• Understanding of personalization engines and dynamic content
• Detail-oriented with strong QA and testing mindset
• Ability to work in fast-paced environment with multiple campaigns simultaneously
• Experience with AMPscript, Liquid, or similar templating languages beneficial