Campaign Manager

Job Title: Campaign Lead/Manager/Specialist - Influencer Marketing

Location: Gurgaon

Experience: 2+ Years

About the Role

We are looking for a Campaign Lead to drive end-to-end execution of large-scale influencer marketing campaigns. This role requires strong campaign management, client communication, and creator ecosystem expertise to ensure high-quality content delivery and measurable campaign impact.

Key Responsibilities

1. Strategic Campaign Execution

- Lead the end-to-end strategy and execution of large-scale influencer campaigns involving 300+ creators.

- Ensure smooth coordination across internal teams, creators, and client stakeholders.

- Drive timely completion of campaign milestones while maintaining strict adherence to timelines and approvals.

- Ensure 100% compliance with campaign deliverables (4 deliverables per creator per month) while maintaining quality and brand alignment.

2. Client Partnership & Stakeholder Management

- Act as the primary point of contact and strategic partner for the client team based in Gurgaon.

- Present weekly campaign performance updates, insights, and recommendations through structured reports and dashboards.

- Align campaign execution with client KPIs, brand objectives, and performance benchmarks.

3. Team Leadership & Operational Management

- Lead and mentor a 9-member cross-functional campaign team including trackers, communication managers, and content coordinators.

- Establish clear workflows, accountability structures, and performance tracking systems.

- Conduct daily stand-ups and weekly performance reviews to ensure alignment and resolve operational challenges.

4. Creator Ecosystem Management

- Manage the end-to-end creator lifecycle, including onboarding, briefing, communication, and relationship management.

- Ensure creators deliver high-quality, on-brand content within defined timelines.

- Handle escalations effectively while building strong relationships with high-performing creators and talent partners.

5. Performance Reporting & Strategic Insights

- Own the creation of weekly and monthly campaign reports, analytics, and review presentations.

- Work with internal data and strategy teams to generate actionable insights for campaign optimization.

- Identify content trends, performance drivers, and creator strategies to improve campaign ROI.

Requirements

- 2+ years of experience in influencer marketing, campaign management, or digital marketing.

- Experience managing large-scale creator campaigns or influencer collaborations.

- Strong client communication and stakeholder management skills.

- Ability to manage cross-functional teams and multiple campaign workflows.

- Excellent analytical, reporting, and presentation skills.

Preferred Skills

- Experience working with influencer marketing platforms and campaign tracking tools.

- Familiarity with social media analytics and performance metrics.

- Strong organizational and project management capabilities.