Campaign Management Sr Analyst
Accenture
5 - 8 years
Mumbai
Posted: 11/05/2025
Job Description
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The CRM Lead is responsible for shaping and executing the company’s CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives.
What are we looking for? Technical Skills: CRM Systems Expertise: Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization: Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics: Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance: Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies: Strategic Thinking: Ability to develop and implement data-driven CRM strategies. Project Management: Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication: Experience working cross-functionally with internal teams and external partners. Problem-Solving: Proactive approach to troubleshooting campaign or system issues. Attention to Detail: Ensuring high accuracy in campaign execution, testing, and reporting. Experience: 5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives. Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education: Bachelor’s degree in Business, Marketing, Data Analytics, or a related field (Master’s degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable.
Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps, campaign calendars, and customer engagement initiativesEnsure compliance with local privacy laws, spam regulations, and internal contact rulesCRM Campaign Strategy & Execution: Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals Develop and allocate offers, ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs Oversee approval processes with legal, compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies, ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools (e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent&Asset Management: Source and provide creative assets,copy points, and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration&Stakeholder Engagement: Work with internal stakeholders (e.g.,marketing,digital,compliance) to ensure seamless campaign execution Coordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management: Load campaign details into tracking systems (e.g.,Synops,Comarch,CLIENTMe) and oversee activationConduct live proof testing of links, content, and interactive campaign elements (e.g.,countdown timers, forms)Validate final production builds in relevant systems (e.g.,Comarch for AU,Radium for NZ) before launchTrack and analyze campaign performance, reporting on key metrics (e.g., engagement,retention,ROI)Issue Management&Crisis Response: Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT, privacy, legal, and external partners to address campaign or system issuesImplement corrective actions, including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rulesOversee NZ loyalty programs,including EDR offer loading,approvals,and data reporting coordination.Support new partner onboAny Graduation
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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