Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for? Demonstrable success in improving account performance in social / similar online ad experience will be considered as well Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization Bachelors degree, MBA Marketing will be an added advantage Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities Excellent organization and time management skills to complete tasks on time. Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point) Excellent analytical skills with ability to mine data to inform decisions
Roles and Responsibilities: Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns Recommend new strategies based on data and testing Experience in Audience research, audience building and ad creation Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook Excellent knowledge of Instagram ads manager and other social media best practices Knowledge on responding to comments, compile campaigns and create content for Instagram Audit and optimize new & existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term. Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis. Organize hypotheses and recommendations for enhancing campaign performance Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage) Understanding of Google Analytics and Google Tag Manager is a plus Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications