Business Analyst

About us/Company overview:

PEP is a dynamic personal care company that proudly houses two innovative brands mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is Indias first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEPs mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

About the role:

Join mCaffeine & Hyphen as a Business Analyst, where youll work at the intersection of data, business, and technology to drive smarter decision-making. In this role, youll partner with cross-functional teams to analyze data, uncover insights, and improve business processes across a fast-scaling D2C environment. If you enjoy solving real business problems with data and thrive in a high-ownership startup setup, this role is for you.

What Youll Do:

• Partner with cross-functional teams (growth, operations, finance, product) to understand business problems and translate them into data-driven insights and solutions.
• Gather, document, and analyze business requirements, workflows, and processes.
• Translate business needs into clear functional specifications for tech and product teams.
• Analyze large datasets to identify trends, inefficiencies, and opportunities for improvement.
• Drive visibility of key metrics and performance through dashboards, reports, and analysis.
• Continuously evaluate existing systems and processes to identify automation or optimization opportunities.
• Maintain project documentation and track progress across initiatives.
• Work closely with developers, project managers, and stakeholders to ensure smooth project execution and delivery.

What Were Looking For:

• 23 years of experience in Business Analytics / Data Analytics / Business Intelligence roles
• Strong analytical skills with hands-on experience in SQL, Python, and Excel
• Ability to work with large datasets and translate insights into actionable business recommendations
• Strong communication skills with the ability to work with both technical and non-technical stakeholders
• Highly proactive, self-driven, and comfortable in a fast-paced startup environment