Business Analyst
Genpact
0 - 3 years
Gurugram
Posted: 29/11/2024
Job Description
Responsibilities
include technical build of automated communications, producing and quality-testing communications, validating & preparing data files, identifying, and remediating issues along the campaign development lifecycle. Theyre also experienced in advanced segmentation, reporting and analytics, and data configuration. They should have fair understanding of end-to-end Campaign Operation Process.
Responsibilities
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Build and implementation of customer communications management (CCM) campaign solutions across multiple channels based on business requirements and marketing objectives
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Create email layouts and templates with use of Smart Components within SmartCOMM Platform.
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Design, Deliver and execute communication campaigns with a focus on scalability and efficiency.
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Manage releases into the Edge Platform in conjunction with the Edge IT team.
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Ensure changes are deployed successfully, particularly those required outside regular hours.
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Conduct thorough QA to ensure seamless deployment.
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Develop and document form designs and specifications, including usage rules, data mapping, variable logic, templates, styles, and layouts.
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Create and manage both static layouts for print and responsive layouts for web.
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Execute briefs for new documents or changes to existing documents with varying levels of complexity and seniority.
About Company
Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.
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