Braze Lead

Dentsu

3 - 4 years

Bengaluru

Posted: 23/09/2025

Getting a referral is 5x more effective than applying directly

Job Description

The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

Job Description:

Roles and Responsibilities :

Lead the design and implementation of scalable Braze solution.

Develop and optimize data models, audience segmentation, and automation strategies.

• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements

• Lead the effort to design, build and configure campaigns, acting as the primary point of contact

• Able to troubleshoot the various technical/functional issues related to Braze.

• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.

• Strong hands-on SQL development – experience in writing SQL or debugging database queries

Work with REST/SOAP APIs, FTPs, and external data sources.

Conduct code reviews and enforce development best practices.

• Ability to interact with and communicate effectively with management.

• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.

• Act as a mentor for Junior Developers.

• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.

6+ years in Marketing Automation Platforms

At least 3-4 years in implementation ( Adobe, Marketing automation Experience)

At least 2-3 years Braze Experience

Must Have Skills :

Experience in Braze platform implementation or Partner Led Onboarding
SQL – joins, complex queries, etc.
Experience in API Integrations
Good communication skills
Braze Certifications( At least Developer has to to be there)

Good to have Skills :

Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
Programming experience (Javascript / Java / VB / C# / PHP)
Braze Partner Led Onboarding experience

Shift Timing :

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

Braze Lead

Dentsu

Job Description

About Company

Services you might be interested in

Improve Your Resume Today