Brand Strategy & Copywriting Lead

Location: Noida

Pay Scale: 7- 11 Lac (Annual)

Experience: 58 years

Role Type: In Office (Noida Sector-63)

Type: Full-time

Reports to: Founder

Mush works on branding and communication projects where clarity of thinking matters more than volume of output.

This role exists to support strategic thinking with structure, research, and articulation and manage client end-to-end.

You will work closely with the founder to shape, sharpen, and prepare thinking that can be confidently discussed with clients and internal teams.

This is not a traditional copywriting role.

• Translate ambiguous briefs into clear problem statements
• Lead research, competitor analysis, and insight synthesis
• Structure brand narratives, positioning logic, and messaging frameworks
• Prepare decks and written material that explain why an idea works
• Help articulate thinking for client conversations and presentations
• Challenge weak logic and assumptions constructively
• Collaborate with the design director to ensure strategic alignment
• Own the first layer of framing and articulation so leadership discussions stay focused and decisive

• Write content without context
• Produce copy for the sake of volume
• Follow trends without strategic reasoning
• Execute social media captions in isolation
• Work without understanding the business problem

• You think before you write
• You are comfortable working with ambiguity
• You can explain complex ideas in simple language
• You ask sharp questions and challenge weak thinking respectfully
• You are confident presenting ideas to senior stakeholders
• You value logic, clarity, and substance over buzzwords

• Strategic thinking & problem framing
• Conceptual writing and narrative building
• Research & insight development
• Presentation and storytelling
• Client communication and articulation

• Branding or consulting agency experience
• Experience working closely with founders or leadership teams
• Exposure to B2B, real estate, healthcare, or industrial brands
• Experience creating strategy or positioning decks

• Quality of problem framing and insights
• Clarity of narratives and presentations
• Ability to simplify complex ideas
• Strength of logic behind recommendations
• Effectiveness in supporting client conversations

• Direct collaboration with the founder/art director/ client
• Ownership of high-impact strategic work
• Opportunity to grow into a senior strategy role
• A studio that values thinking, clarity, and intent over noise

Please share:

1. Your resume at
2. One example where you shaped the thinking or direction of a project
3. A short note on how you approach unclear or ambiguous briefs

If you enjoy thinking, framing, and articulating ideas , wed love to talk.

For any queries or questions, you can contact:

Pankaj Pundir - Digital Head

Utkarsh- Co-Founder