Brand Manager

GM- Brand Marketing

Gurugram, Haryana

A day in the life of this role

As GM Brand Marketing, you will own Merittos brand narrative end to end. This role blends strategy with execution, with a strong focus on offline brand building, events, and field marketing, while ensuring tight alignment with sales and business goals. You will be responsible for shaping how Meritto shows up in the market and ensuring brand consistency, impact, and recall across all touchpoints.

What you will do

Own brand strategy and positioning across products, ensuring consistency and clarity across all offline and on-ground initiatives.

Lead creative ideation and concept development for high-impact offline campaigns, events, and brand activations.

Plan and execute events, customer campaigns, and offline initiatives, from strategy to hands-on execution. Define and track campaign effectiveness, using insights to improve future brand and engagement strategies. Partner closely with Sales to build sales enablement tools, collateral, and messaging that clearly communicate Merittos value proposition.

Drive brand visibility and recall through strong communication, point-of-sale strategies, and market presence. Work with internal stakeholders to craft messaging that resonates with defined buyer personas.

Act as the custodian of brand tone, voice, and storytelling across all offline channels.

What were looking for

812 years of experience in Brand Marketing, with strong ownership of offline marketing, events, and field execution.

Proven experience in B2B or B2B SaaS environments, with the ability to market complex products clearly and effectively.

Strong understanding of brand positioning, storytelling, and campaign measurement.

Hands-on leader who is comfortable with both strategy and execution.

High energy, results-driven mindset with the ability to thrive in a fast-growing environment.

Strong stakeholder management skills and close working experience with Sales teams.

Who we are

At Meritto we believe in building more than just solutions. Were redefining the way education connects with technology. As one of IndiaLargest Vertical SaaS + Embedded Payments platform, were on a mission to build the Digital Backbone of Education Institutions by simplifying how educational organization runs from enrollment to lifecycle, advancement to finance, and beyond. Having mastered the art of student acquisition, were now expanding our horizons to cover the entire spectrum of running an educational organizationfrom managing the student lifecycle to driving student success and outcomes.

Whats our work culture like? We work from the office in a dynamic, inclusive, and merit-driven space fuelled by the energy of collaboration and creativity coming together.