Brand Manager

Job Title: Brand Manager

Location: Pune

Experience: 5 to 8 Years

About Company: Malpani Arcade Private Limited is proud to bring the globally celebrated entertainment brand, Dave & Busters, to Bengaluru, Mumbai and Delhi. Renowned for combining great food, drinks, arcade games, and event experiences under one roof, Dave & Busters offers a unique venue for unforgettable celebrations, corporate events, and casual get-togethers. With exciting upcoming projects like Hello Park, we are expanding our footprint in the entertainment and experiential marketing space

Job Overview: We are looking for a passionate, strategic, and results-driven Brand Manager to join our dynamic marketing team. The ideal candidate will have a strong foundation in brand management and a proven ability to conceptualize and execute high-impact ATL, BTL, and digital campaigns.

This role requires creative vision, leadership capability, and strategic thinking to build long-term brand equity while supporting business growth

Key Responsibilities:

• Develop and implement comprehensive brand strategies to enhance market positioning, brand visibility, and long-term equity growth.
• Lead integrated marketing initiatives across ATL, BTL, and digital platforms, ensuring consistent and compelling brand communication.
• Drive campaign ideation, creative development, and execution in collaboration with internal teams and external agencies.
• Coordinate cross-functionally with marketing, design, sales, and operations to ensure seamless execution of brand initiatives.
• Conduct in-depth market research and competitor analysis; translate consumer insights into data-driven strategic decisions.
• Track campaign performance metrics, analyze ROI, and present detailed post-campaign reports with actionable recommendations.
• Mentor and develop junior team members, fostering a culture of creativity, accountability, and high performance.

Experience & Qualifications:

• 58 years of experience in brand management or related marketingroles (preferably handling established brands).Demonstrated expertise in ATL, BTL, and digital campaign execution.
• Bachelors degree in Marketing, Business Administration, or related field (MBA preferred).
• Strong leadership, stakeholder management, and cross-functional collaboration skills.
• Strategic and innovative thinker with the ability to drive long-term brand initiatives.
• Proven track record of conceptualizing and delivering impactful marketing campaigns.

Feel free to connect at mrunali.khairnar@imagicaaworld.com