Brand Manager

DGM | Brand Manager

We are hiring for Brand Manager at Airtel, Gurgaon whos ready to shape how 300M+ Indians experience Airtel every day. Own product and proposition launch end-to-end from insight to impact. You will lead go-to-market strategy, build integrated campaigns, and drive strong visibility across digital, retail, and mass media.

Key responsibilities

• Define and drive customer strategy, creative strategy, and media & distribution roadmaps.
• Translate consumer insights into sharp brand propositions and high-impact campaigns across touchpoints.
• Build and scale brand communication across digital & social media, App, retail, outdoor, radio, print & TV
• Lead consumer research across segments to uncover unmet needs and friction points; craft scalable propositions rooted in insight.
• Partner with agencies and cross-functional teams to experiment, scale-up categories, and bring the brand to life at scale.
• Drive cross-functional projects in collaboration with App, growth + design teams to create industryleading communication.
• Design and deploy all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels

We are hoping you have

• 35 years of brand management experience with exposure to launches, platforms, and multiple business lines.
• Strong stakeholder management skills with demonstrated multi-channel deployment capability; experience working with media, creative, and sales teams.
• High creative instinct, strong bias for action, and execution rigor.

Why work with us

• Work on a brand that reaches 360+ million Indians across languages, regions, and lifestyles. Airtels marketing has created moments people still reference and remember, setting benchmarks in storytelling and innovation.
• Operate in a high-ownership, high-autonomy environment where ideas move rapidly from strategy to execution. The scale is unmatched, the learning curve is steep, and the impact is tangible.
• Build for many Indias at once from metros to small towns, premium users to first-time internet adopters making this one of the most challenging and rewarding brand platforms in the country.