Brand Activation Executive

Offline Partnerships & Activations

Role Objective

Build and scale offline distribution channels by securing corporate partnerships, local ecosystem tie-ups, and executing high-impact on-ground activations in clinic cities.

This role directly supports brand credibility, lead generation, and strategic access to high-intent audiences.

What Youll Own

1. Corporate & Platform Access

• Identify and secure meetings with:
• Corporate HR teams
• Employee wellness platforms
• Own follow-ups and deal progression
• Close smaller partnerships independently
• Support leadership in closing larger enterprise accounts

2. Local Ecosystem Partnerships (Clinic Cities)

• Build partnerships with local and national partners
• Create co-branded engagement plans
• Maintain structured follow-up pipeline
• Ensure partnerships dont die after the first meeting

3. Offline Activations

• Plan and execute mall kiosks, college drives, and community activations
• Coordinate with vendors and mall authorities
• Track leads generated and conversion rates
• Build a repeatable activation SOP

Who This Role Is For

• MBA or B-school graduate
• 24 years of work experience
• Excellent communication and presence
• Comfortable pitching in boardrooms and on the ground
• High ownership mindset
• Structured and data-oriented

You should be someone who:

• Can walk into a corporate office with confidence
• Can negotiate with a mall manager
• Can chase a partner until paperwork is signed
• Doesnt need constant direction

What Will Define Success

• Number of qualified corporate meetings secured
• Partnerships signed in clinic cities
• Offline activation ROI (leads conversion)
• Quality and consistency of follow-ups
• Speed of execution