Associate Creative Lead

Position Summary

We are seeking an exceptionally talented and versatile Associate Creative Lead (Video, Photography & Social Strategy) to own our visual storytelling across all digital platforms. This role is a unique hybrid, requiring a strong Creative Director's vision, a hands-on Producer's skill, and a Social Strategist's acumen. You will be responsible for creating, directing, and executing all video and photographic content, ensuring every piece tells a compelling story that drives brand engagement and growth.

Key Responsibilities

1. Creative Direction & Production Management

• Define and maintain a consistent, high-quality visual identity and narrative style across all media assets.
• Lead the content lifecycle from concept development and scripting to final delivery and distribution.
• Manage and execute pre-production logistics, including scouting, casting (if applicable), and scheduling.
• Hands-on production: Expertly shoot, light, and record high-quality video and photo content on set and in the field.
• Oversee and execute the post-production workflow (editing, color grading, sound design, graphics).
• Manage the creative budget, equipment, and assets library.

2. Storytelling & Brand Narrative

• Develop compelling, emotionally resonant short and long-form narratives that translate complex brand messages into accessible and engaging content.
• Ensure all content aligns with strategic marketing goals and upholds brand guidelines and voice.
• Collaborate with marketing and product teams to conceptualize campaigns and product launch visuals.

3. Social Media Strategy & Execution

• Develop platform-specific strategies for social channels (e.g. Instagram, LinkedIn, YouTube, etc.) that maximize organic reach and engagement.
• Actively stay ahead of emerging social media trends, platform updates, and content formats, quickly adapting production techniques to capitalize on new opportunities.
• Analyze content performance using platform analytics and data, iterating on creative output to optimize key performance indicators (KPIs) like views, engagement rate, and conversion.
• Manage content calendars, ensuring a steady, optimized flow of content across all channels.

Qualifications

Must-Haves

• 2-3 years of professional experience in video production, photography, or a related creative field, with at least 2 years in a leadership or senior role.
• A robust portfolio demonstrating technical excellence in both video and photography, as well as clear examples of successful storytelling and social media campaigns.
• Expert proficiency with professional camera equipment, lighting, and audio recording.
• Expert proficiency in the Adobe Creative Suite, specifically Premiere Pro, After Effects (or equivalent), Photoshop, and Lightroom.
• Expert Video editing skills
• Proven experience developing and executing winning content strategies for major social media platforms (Instagram, YouTube, LinkedIn, etc.).

Nice-to-Haves

• Experience with motion graphics and animation.
• Familiarity with paid social media campaign asset creation.
• A degree or certification in Film, Photography, Media Arts, or a related field.

Take the next step - email your CV to

Regards,

HR Team

Vidyashilp University