About the Role

The Assistant Manager Marketing will play a critical role in driving Axestracks demand generation, brand positioning, and go-to-market execution across digital and offline channels. This role sits at the intersection of strategy and executionowning campaigns end-to-end, translating business goals into measurable marketing outcomes, and working closely with sales, product, and leadership teams.
Youll be expected to think beyond activities and focus on impact: social media strategy, brand recall, and market presence.

Key Responsibilities

Demand Generation & Campaign Ownership

Plan and execute multi-channel demand generation campaigns across paid media, organic, email, events, and partnerships.
Own campaign strategy, execution, optimization, and performance tracking end-to-end.
Drive consistent lead quality aligned with enterprise and fleet-owner segments.

Digital & Performance Marketing

Oversee paid campaigns across Google, LinkedIn, and other relevant platforms (directly or via specialists/agencies).
Optimize funnels across ads, landing pages, forms, and nurture journeys to improve conversion and CPL.
Ensure budget efficiency, ROI focus, and performance discipline across channels.

Content & Messaging Strategy

Shape Axestracks marketing narrative across industries, solutions, and geographies.
Work with content and design teams to create high-impact assets: case studies, landing pages, blogs, ads, and sales enablement material.
Ensure consistency of messaging across websites, campaigns, events, and outbound communication.

Email, Automation & Nurture

Design and manage email campaigns, drip journeys, newsletters, and event-based communication.
Segment audiences based on persona, industry, intent, and funnel stage to improve engagement and conversions.

Analytics, Insights & Reporting

Track performance across campaigns using GA, CRM, ad platforms, and internal dashboards.
Prepare weekly/monthly reports with insights, learnings, and clear next actions.
Use data to challenge assumptions, refine targeting, and improve outcomesnot just report numbers.

Sales & Cross-Functional Collaboration

Work closely with sales to align on ICPs, lead quality benchmarks, pipeline feedback, and GTM priorities.
Support product launches, webinars, events, and market expansion initiatives with structured marketing plans.
Act as a bridge between strategy, execution, and on-ground reality.

Brand, Events & Market Presence

Support Axestracks participation in industry events, conferences, and partner initiatives.
Ensure brand consistency and strong on-ground and digital visibility before, during, and after events.

Requirements

3+ years of experience in B2B marketing, SaaS, enterprise tech, or logistics-tech preferred.
Strong hands-on understanding of demand generation, digital marketing, and funnel management.
Experience working with paid media, email marketing, content assets, and CRM-driven workflows.
Ability to analyze performance data and convert insights into action.
Strong communication, coordination, and stakeholder management skills.
High ownership mindsetcomfortable working in fast-moving, evolving environments.

Preferred Skills

Ability to manage and grow Axestracks social media presence with a focus on thought leadership, relevance, and meaningful engagement.
Strong content writing skills for websites, blogs, landing pages, case studies, emailers, and sales enablement material tailored to B2B audiences.
Clear design thought process with the ability to brief designers, evaluate creatives, and ensure visual output aligns with brand and business intent.
Capability to structure campaigns and narratives by linking customer pain points, messaging, creative direction, and channel execution.
Analytical mindset to interpret performance data and audience behavior and convert insights into actionable improvements.
Strong cross-functional communication skills to collaborate effectively with sales, product, content, and leadership teams.
High ownership and execution discipline to manage multiple initiatives while maintaining quality and timelines.

Assistant Marketing Manager