Assistant Manager Growth / Senior Associate Growth

We are looking for a dynamic and creative Assistant Manager Growth / Sr. Associate Growth to join our Gurgaon team. The ideal candidate will drive user acquisition, engagement, and retention through content-led strategies, growth hacking, and performance-driven initiatives.

This role is ideal for someone who combines strong strategic thinking with hands-on execution skills and a passion for creating impactful content.

1. Mission 1: Generate inbound traffic through 50+ highly searched courses created on the platform

• Work with a team of 10+ course creators to get courses created in a timely manner
• Provide appropriate feedback and own quality
• Make the courses live in a timely manner
• Track and monitor traffic, leads and revenue, and suggested product changes to improve the conversion rate

1. Mission 2: Generate inbound traffic through listings of commonly searched categories such as tutors, schools, day cares, etc

• Collect and organise listings data by working with freelancers
• Ensure data quality and accuracy
• Ensure timely Go Live dates for various listings
• Track and monitor data to improve SEO rankings, leads and revenue

1. Come up with other Organic Growth initiatives and execute them at high speed

• 25 years of experience in one or more of the following areas:
• Content-led Growth (P1 )
• Growth Hacking ( P2 )
• Growth ( P3 )
• Business Development ( P4 )
• Prior SEO-related content writing experience is a big bonus .
• Online content writing experience is mandatory.

• Excellent communication skills
• Analytical mindset with a data-driven approach to decision-making.
• Creative, proactive, and results-oriented.
• Familiarity with digital marketing tools, analytics, and content platforms.

• Opportunity to work in a high-impact, fast-growing EdTech startup .
• A culture that celebrates ideas, learning, and innovation.
• Work closely with senior leadership on growth initiatives that directly influence company success