Assistant Manager - Digital Campaign

Designation Assistance Manager - Digital Campaign

Years Experience 5years+

Location - Mumbai (MIDC, Andheri)

We are looking to hire a digital campaign manager to engage and utilize our group companies campaign channels for promoting HSL service portfolio to their potential customers.

Job Description:

We are seeking a skilled and results-driven Digital Campaign initiative to oversee and optimize digital marketing campaigns across HDFC group companies. In this role, you will plan, execute, and manage digital campaigns aimed at driving brand awareness, enhancing customer engagement, and achieving business objectives. You will collaborate closely with cross-functional teams to deliver targeted and impactful campaigns that align with our brand strategy and group goals.

Objectives of this Role:

• Develop and implement strategic digital marketing campaigns aligned with business goals, target audiences, and budgets
• Collaborate with cross-functional teams to create compelling digital content and marketing collateral that reflects the brands tone and positioning
• Conduct market research and analyze consumer insights to identify target audience segments, preferences, and behaviors within the HDFC Group ecosystem
• Track, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization
• Manage relationships with group companies, external agencies, vendors, and partners to ensure the timely and effective execution of digital campaigns
• Leverage digital marketing channels to maximize campaign reach, engagement, and return on investment (ROI)

Your Tasks:

• Design and implement comprehensive digital campaign strategies and timelines, ensuring seamless execution and delivery
• Collaborate with creative and content teams to develop visually appealing and impactful digital assets
• Set up tracking mechanisms and use analytics tools to monitor campaign performance and measure ROI
• Prepare and present detailed campaign reports, highlighting key findings, insights, and strategic recommendations to stakeholders
• Identify opportunities for campaign improvements and implement strategic adjustments as needed
• Stay updated with the latest digital marketing trends, technologies, and best practices to drive innovation

Required Skills and Qualifications:

• Masters degree in marketing, business administration, or a related field
• 3+ years of experience in digital campaign management or a similar role is a must
• Candidate should have hands on experience working on Clevertap
• Proven track record in managing and executing successful digital marketing campaigns
• Demonstrable experience with integrated digital campaigns across various online channels (email, whatsapp, SMS, RCS, Website etc.)
• Hands on experience in coding like email htmls, custom html in-apps
• Strong understanding of digital marketing principles, campaign development, and audience targeting
• Solid analytical skills with experience in using data to measure performance and optimize campaigns
• Excellent writing, communication, and organizational skills with proficiency in Microsoft Office
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines

Preferred Skills and Qualifications:

• Relevant certifications in digital marketing or campaign management.
• Experience managing campaigns within the Indian market and an understanding of its diverse consumer landscape
• Familiarity with advanced digital marketing strategies, including SEO, PPC, and social media marketing

This role offers an exciting opportunity to contribute to the growth and innovation of HDFC Securities by leveraging digital campaigns to strengthen our collaboration with HDFC Group companies.