Assistant Manager - Copywriter

Key Responsibilities

• Craft compelling, conversion-focused copy with strong command over grammar, tone, and syntax.
• Edit and optimise copy across CRM channels including emailers, WhatsApp, push notifications, RCS, and SMS.
• Create high-impact short-form content for performance marketing channels such as Google and Meta ads, as well as influencer briefs and scripts.
• Write and oversee end-to-end content delivery for Foxtales product listings across marketplaces like Nykaa, Amazon, Flipkart, and others.
• Develop and refresh website content for new brand or product launches, and optimise existing pages as required.
• Collaborate with cross-functional teams to strategise and execute monthly content calendars aligned with business goals.
• Stay on top of industry trends and conduct regular market and competitor research to inform content strategy and drive relevance.

Requirements

• 35 years of experience in copywriting for FMCG or consumer brands.
• Prior experience in beauty, skincare, or personal care is a plus but not mandatory.
• Strong proficiency in both long-form and short-form writing.
• Ability to adapt tone and writing style across multiple brand and performance channels.
• Working knowledge of content performance metrics such as CTR, open rates, and engagement metrics.

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