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Analyst- Business Intelligence

Dentsu

4 - 6 years

Chennai

Posted: 26/07/2025

Job Description

The Data Operations Analyst supports Client's data monetization efforts by building, validating, and distributing a high volume of audience
segments using LiveRamp Connect and Jira. The role focuses on accurate execution of predefined segment logic, platform delivery, and
internal workflow tracking—serving as the execution engine for segment throughput.
.

Job Description:

Key Responsibilities
Build 125 audience segments per week in LiveRamp Connect based on manager-provided definitions.
Apply naming conventions, pricing tiers, and destination metadata consistently.
Conduct QA on 10% of segments weekly, validating audience size, metadata accuracy, and naming consistency.
Publish segments to the LiveRamp Data Marketplace and distribute them to both internal and external destinations.
Track delivery statuses and metadata in Jira; update tickets with LiveRamp Segment IDs and QA completion.
Maintain entries in the Segment Distribution Tracker and QA log (Excel or Office365 templates).
Communicate via Slack and attend weekly check-ins during local business hours.
Tools & Platforms
Segment Build: LiveRamp Connect, AWS Athena/SQL (basic usage)
Workflow Management: Jira, Confluence
Communication: Slack

Documentation: Office365 (Excel, Word)
Certifications (Preferred or Required Within 90 Days)
LiveRamp RampCamp
Basic SQL proficiency
Jira user-level training (provided by Cybba if needed)
Key Performance Indicators
Monthly Output: 500 segments
QA Pass Rate: ≥ 95%

Ticket Hygiene: 100% of Jira tickets updated weekly
Distribution Completion: 100% of approved segments pushed to destinations
Communication SLA: Slack responses within 1 local business day

Ideal Candidate Profile
2–4 years of experience in data operations, analytics, or audience segmentation
Strong attention to detail and task execution
Comfortable working in Jira-based workflows
Familiar with segment creation, tagging, or media delivery workflows

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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