AI Content Director

Gynoveda is on a mission to build the world's largest chain of Ayurveda Fertility Clinics for Couples. With 60+ clinics live in 30+ cities and a new one opening every week, the company is on track to hit 200 clinics, positioning itself as a national leader in reproductive healthcare.

Know everything about Gynoveda here>.

• Job Title: AI Content Director
• Role Type: Individual Contributor
• Industry Type: Healthcare
• Base Location: Malad (Mindspace), Mumbai
• Position Type: Full-time, in-office, 5 days a week
• Reports to: Chief Marketing & Growth

Role Context:

Create hyper-realistic AI avatars (doctors, patients, testimonials) indistinguishable from real humans.

Why This Matters:

Bad AI = Sceptical Patients = Dead Campaigns. Your work must pass the "Would I trust this doctor?" test. If audiences detect fakeness, the ad's funnel conversion dies.

What You'll Build:

• Hyper-realistic doctor avatars for educational content (PCOS, fertility)
• Patient testimonial videos using AI avatars (couples that can't be identified as AI)
• Hindi + English voiceovers with emotion mapping (empathy, authority, warmth)
• Facial micro-expressions for trust signals (eye contact, nodding, concern)

Non-Negotiables:

• Portfolio Requirement: Submit 2 hyper-realistic avatar videos you've created (see portfolio options belowhealthcare experience NOT required if you can prove trust-building craft using video format)
• 5 to 8 years content writing/editing + 2+ years AI-generated content (videos, avatars)
• Proficiency & Mastery: Avatar generation (HeyGen, Synthesia, D-ID), voice synthesis (ElevenLabs, Murf), video AI (Runway, Pika)
• Added advantage: Use AI to write hooks, headlines, full scripts that convert (not just operate tools)
• Voice modulation: Map emotion to script beats (reassuring tone for diagnosis, hopeful for treatment)

What You Won't Do:

• Create realistic-looking human or clone videos using AI that follow the AIDA model to capture attention, establish trust (not just dump information), and convert viewers into qualified leads.
• Write every script in Hindi first (not copy-pasted, translated English) so that emotion, humour, and cultural nuance feel natural for your audience.
• Use a small, battletested set of AI tools instead of tool tourism, giving you predictable, consistent, highquality output you can actually scale across campaigns.

Bonus:

• Healthcare/wellness content experience (NOT requiredwe care more about trust-building craft)
• Meta Ads/Google Ads creative performance understanding