Ad Operations (Mobile Advertising)

What do we need from your end?

• Set up, manage, and optimize mobile performance campaigns across ad networks and DSPs.
• Monitor daily campaign performance for CPI, CPA, ROAS, retention, and LTV.
• Ensure accurate tracking using MMPs (AppsFlyer, Adjust, Branch, etc.).
• Coordinate with account, sales, and tech teams for smooth campaign execution.
• Optimize creatives, targeting, bids, and placements to improve ROI.
• Troubleshoot tracking discrepancies and delivery issues.
• Maintain campaign budgets and pacing.
• Prepare daily and weekly performance reports.
• Ensure compliance with advertiser and platform policies.
• Identify scaling and optimization opportunities.

Requirements

• 13 years of experience in mobile performance marketing or ad operations.
• Hands-on experience with ad networks, DSPs, and MMP tools.
• Strong understanding of CPI, CPA, ROAS, LTV, retention, and attribution.
• Experience in campaign setup, tracking, and optimization.
• Good analytical and reporting skills.

Location

Gurgaon, onsite