Senior Specialist - Software Engineering

LTIMindtree

7 - 11 years

Bengaluru

Posted: 04/05/2026

Getting a referral is 5x more effective than applying directly

Job Description

Role description

Key Responsibilities

Platform Operations Act as the administrator for Salesforce Marketing Cloud SFMC ensuring data integrity system performance and compliance with privacy regulations

Campaign Management Develop execute and monitor automated multichannel marketing campaigns email SMS push notifications using Journey Builder and Automation Studio

Data Segmentation Personalization Manage customer data segment audiences and implement personalization strategies using AMPScript and SQL

Integration Technical Support Collaborate with ITSales teams to integrate Salesforce Marketing Cloud with CRM Salesforce Core and other thirdparty tools via APIs

Analytics Optimization Analyze campaign performance data to provide actionable insights reports and recommendations for improving engagement rates

Skills

Mandatory Skills : Salesforce Marketing Cloud B2C

About Company

LTIMindtree is a global technology consulting and digital solutions company formed by the merger of Larsen & Toubro Infotech (LTI) and Mindtree in 2022. A subsidiary of Larsen & Toubro (L&T), it offers end-to-end services in areas like cloud computing, data analytics, artificial intelligence, enterprise applications, and digital transformation. Headquartered in India, LTIMindtree serves clients across industries including banking, manufacturing, energy, retail, and healthcare, with a strong global presence and a focus on innovation-driven solutions.