Senior Copywriter

Senior Copywriter

Rasta | Gurgaon (NCR), Hybrid | 3+ years experience | Full-time

Apply: people@rasta.in | Subject: SCW 2026

Who We Are

A 14-year-old Creative Shop behind some well-known consumer brands. At Rasta, we build from scratch, from strategy to execution.

The Role

A Senior Copywriter at Rasta thinks in ideas, not just sentences. You know a great copy isn't about the clever line but the right line, in the right voice, for the right moment.

You'll own the craft end-to-end, conceptualizing, writing, presenting, and publishing across a portfolio of brands, each with its own tone, audience, and ambition.

What You'll Do

Craft & Articulation

• Write across formats: ad and content copy, scripts, social captions, digital ads, print, branded editorial, packaging, and thought leadership
• Concept from scratch, with insight and cultural relevance at the core
• Switch between long-form (essays, blogs, articles) and short-form (captions, headlines, memes) with equal confidence
• Script for video and reels with a deep grip on hooks, message carriers, audio cues, and art direction
• Bring social cinematography sensibility to how content gets shot and framed
• Write sharp emails and craft decks that move things forward
• Proof and quality-check all copy before it goes anywhere near a client or a feed

Ideas & Culture

• Be the first to spot what's moving, in culture, on feeds, in your categories
• Develop original concepts backed by real insight, not surface-level trend-chasing
• Think in memes, formats, and moments, not just copy decks
• Demonstrate thought leadership and contribute to the creative culture of the team

Collaboration & Presentation

• Prepare concept boards and copy decks for client review: structured, well-framed, easy to navigate
• Present your own work with clarity and conviction; own the rationale, handle the feedback
• Maintain a strong screen presence and delivery, on calls, in reviews, and in reels
• Own online publishing across brand channels

What We're Looking For

Non-negotiables:

• Fluent across formats: you don't have a comfort zone, you have a range
• Attention to detail that borders on obsessive, grammar, rhythm, and consistency
• You're online in the right way, culturally plugged in, not just scrolling
• You bring a point of view to briefs, not just outputs
• You can walk a client through your thinking and make it land
• Accountability over excuses, always
• High standards, low ego. No room for Diva energy

Nice to have:

• A portfolio that shows range across brand and/or agency work
• Experience in FMCG, food & bev, lifestyle, or D2C

Our Work Culture

• 5-day week + up to 3 days in-office, with local client travel as needed
• Paid OT + comp offs
• Salaries always on time - 14 years and counting
• A team that takes the work seriously, not themselves

Hiring Process

• Profile shortlist
• L1 Pulse Check Chat (with Brand Lead)
• Assignment
• L2 Technical Interview (with Brand Lead)
• L3 CD Interview

Check us out at rasta.in to see the kind of work we do.