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Senior Analyst - Programmatic

Dentsu

5 - 10 years

Chennai, Daman

Posted: 28/04/2026

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Job Description

This position involves planning and executing marketing strategies, primarily for foreign-owned companies. You will deeply understand the challenges faced by diverse industries such as IT, finance, and fashion, and propose innovative solutions. Building trust with clients through English communication and presentations is also essential. You
will collaborate with diverse internal and external team members to simultaneously manage multiple projects. Utilizing data analysis, you will verify the effectiveness of strategies and plan the next steps. Beyond media planning, opportunities abound for cross-disciplinary challenges such as content marketing and influencer marketing.
For those who can understand and adapt flexibly to cultural and value differences in a diverse environment, this is a stimulating and growth-oriented field.

Job Description:

Mandatory Requirements

[Experience]

  • Experience in digital marketing (2 years or more preferred)
  • Experience in media planning or marketing.
  • Experience in growth and initiatives related to a brand, product, or project.

【skill】

  • Teamwork and communication skills
  • Negotiation skills with clients and media
  • flexibility

Desired Candidate Profile

  • Building Trust Through Communication Skills: This role
    involves building trusting relationships with diverse stakeholders both inside and outside the company, and developing communication skills to advance projects. Since presentations and negotiations in English are commonplace, a global perspective and language skills are essential.
  • We are looking for someone with a creative
    mindset to develop unconventional media strategies for global companies across diverse industries. This includes not only staying up-to-date with the latest trends in digital media and technology, but also understanding consumer psychology to create added value.
  • We are looking for someone who can drive multiple projects
    simultaneously in a fast-paced environment. The ability to collaborate with a team and achieve results towards achieving goals is essential.
  • We are looking for individuals with the data analysis skills to refine strategies, verify the effectiveness of initiatives using data, and utilize that data to inform future actions. They can interpret numbers and update strategies accordingly.
  • Flexibility to embrace change: We
    welcome a willingness to take on diverse challenges, not just in media planning, but also in content creation, influencer marketing, and more. We also welcome a mindset that creates value beyond your assigned role.
  • We are looking for someone who can embrace diversity and transform it into a strength. You will be working with multinational clients and colleagues from countries such as the UK, Singapore, and Australia. We welcome individuals who understand and can flexibly adapt to cultural and value differences.

Language

  • Japanese language proficiency: JLPT N2
  • English proficiency: Fluent. Business use experience is required (speaking, reading, and writing).

*A level of proficiency in both Japanese and English that allows for business-like communication is required.

PC skills

  • Excel: Use functions such as VLOOKUP, IF function, and Pivot to create tables and graphs necessary for data aggregation and analysis.
  • Word: Business level
  • PowerPoint: Experience creating proposals and reports.

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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