Senior Amazon Ad Specialist

ABOUT THE ROLE

RB2F is looking for a results-driven Senior Amazon Ads & Marketplace Specialist to manage, optimize, and scale our Amazon advertising campaigns. The ideal candidate has a deep understanding of Amazon PPC, marketplace dynamics, and data-driven decision-making. You will be responsible for driving revenue growth, improving advertising efficiency, and maximizing return on ad spend (ROAS) across our product portfolio.

KEY RESPONSIBILITIES

Manage and optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display ads to maximize ROI and ROAS.

Develop and execute comprehensive advertising strategies aligned with business goals and revenue targets.

Conduct in-depth keyword research, competitive analysis, and marketplace trend analysis to identify growth opportunities.

Monitor, analyze, and report on advertising performance metrics (ACoS, TACoS, CTR, conversion rates) and provide actionable insights.

Plan and execute promotional campaigns, deals, coupons, and seasonal strategies to drive sales growth.

Perform ongoing product research and competitor benchmarking to inform pricing and positioning strategies.

Collaborate with cross-functional teams including creative, supply chain, and product development for strategic planning and campaign alignment.

Ensure full compliance with Amazon policies, guidelines, and best practices across all campaigns and listings.

Stay up to date with Amazon platform updates, new ad formats, and emerging marketplace trends.

QUALIFICATIONS & SKILLS

Proven proficiency in Amazon Ads campaign management, optimization strategies, and bid management techniques.

Strong expertise in keyword research, competitive analysis, and interpreting marketplace trends.

Advanced data analysis skills with the ability to interpret advertising performance metrics and translate them into actionable strategies.

In-depth knowledge of e-commerce strategy, Amazon marketplace management, and techniques for boosting product visibility online.

Proficiency with Amazon platform tools, Seller Central / Vendor Central, and advertising formats (Sponsored Products, Sponsored Brands, Sponsored Display).

Familiarity with third-party Amazon analytics and automation tools (e.g., Helium 10, Jungle Scout & Amazon Pi).

Strong written and verbal communication skills for cross-functional collaboration and client/stakeholder interaction.

Ability to work independently, take a data-driven approach, and consistently meet deadlines in a fast-paced environment.

EDUCATION & CERTIFICATIONS

Bachelors degree in Marketing, Business Administration, E-Commerce, or a related field (preferred).

Relevant certifications in Amazon Advertising, Google Ads, or digital marketing are a strong advantage.

WHY JOIN RB2F?

Opportunity to work with a dynamic, growth-oriented team in the e-commerce space.

Hands-on exposure to large-scale Amazon advertising campaigns and marketplace strategy.

A collaborative and innovative work environment that values data-driven excellence.

Competitive compensation and career growth opportunities.