Search Engine Optimization Specialist

SEO Specialist (13 Years Experience)

Pune (Work From Office)

Full-Time

About Optimist Brand Design LLP

At Optimist Brand Design LLP, we believe brands are built through strategy, consistency, and meaningful customer experiences.

Since 2008, we have partnered with businesses across industries to create impactful brands through Brand Strategy, Communication Strategy, Social Media Management, Website Design & Development, Content Creation, Performance Marketing, and Brand Consultancy.

Today, we work with clients across manufacturing, real estate, hospitality, education, retail, healthcare, professional services, and emerging businesses.

We are looking for an SEO Specialist who understands that SEO is not just about rankings. It is about helping businesses become visible, relevant, and discoverable when customers are actively searching for solutions.

What You'll Do

SEO Strategy & Execution

Plan and execute on-page, off-page, and technical SEO activities

Conduct website audits and recommend improvements

Perform keyword research based on search intent and business objectives

Optimize website pages, landing pages, blogs, and service content

Improve organic visibility, website traffic, and lead generation

Monitor search performance and implement corrective actions

Technical SEO*

Manage indexing, crawling, XML sitemaps, robots.txt, redirects, canonical tags, and structured data

Identify and resolve technical SEO issues affecting website performance

Monitor Core Web Vitals and website health

Coordinate with developers for SEO implementation and optimization

Content & Organic Growth

Prepare SEO content briefs and content strategies

Collaborate with content writers and designers to create search-optimized content

Identify content gaps and new growth opportunities

Support blog planning and organic traffic growth initiatives

Analytics & Reporting

Monitor performance using Google Analytics 4, Google Search Console, and SEO tools

Track keyword rankings, traffic, conversions, and website health metrics

Prepare monthly reports with actionable insights and recommendations

Conduct competitor analysis and identify opportunities for growth

AI Search & Future Search Optimization

Explore opportunities in Answer Engine Optimization (AEO)

Understand and implement Generative Engine Optimization (GEO)

Optimize content for AI-driven search experiences

Stay updated with evolving search trends, algorithms, and emerging technologies

What We're Looking For*

13 years of hands-on SEO experience

Strong understanding of on-page, off-page, and technical SEO

Experience with Google Analytics 4 and Google Search Console

Familiarity with WordPress websites

Understanding of website architecture and technical SEO fundamentals

Strong analytical and problem-solving skills

Good written and verbal communication abilities

Ability to manage multiple projects and deadlines

Curiosity to learn and adapt in a rapidly changing search landscape

Preferred Tools*

Experience with one or more of the following:

Google Analytics 4 (GA4)

Google Search Console

Google Tag Manager

Ahrefs

SEMrush

Screaming Frog

Ubersuggest

Google Keyword Planner

PageSpeed Insights

Looker Studio

Bonus Skills

WordPress & Elementor

Content Writing

Local SEO

Schema Markup

AEO, GEO, and AI Search Optimization

Website Performance Optimization

Why Join Optimist?

Work with brands across multiple industries

Exposure to branding, marketing, and business strategy

Opportunity to work on AI Search, AEO, and GEO initiatives

Collaborative and fast-learning environment

Real ownership and responsibility from day one

Clear growth path towards SEO Strategist and Digital Growth roles

Compensation

Competitive salary based on experience, skills, and overall fitment.

How to Apply

Send your resume along with SEO projects, case studies, audits, websites, or examples of work you have contributed to: manoj@optimist.co.in