Search Engine Optimization Manager

Job Description SEO Manager (Casino Gaming / iGaming)

Location: On-Site

Department: Marketing

Experience Required: 5+ years in SEO, with minimum 2+ years in iGaming / Casino

Salary Budget: Up to 1,00,000 per month

Job Overview

We are looking for an experienced, data-driven SEO Manager with a strong background in the iGaming and Casino gaming industry. The ideal candidate will be responsible for building and executing high-impact SEO strategies to increase organic visibility, improve rankings in competitive casino verticals, and drive player acquisition and retention across digital platforms.

Requirements

Mandatory: Proven SEO experience in the iGaming / online casino industry

Strong understanding of SEO strategies for regulated and unregulated markets

Expertise in on-page, off-page, and technical SEO

Hands-on experience with tools such as Ahrefs, SEMrush, Screaming Frog, GSC

Experience managing SEO for high-competition keywords

Familiarity with CMS platforms (WordPress, Drupal) and basic HTML/CSS

Strong analytical mindset with experience in data analysis and reporting

Ability to work independently and collaboratively in a fast-paced environment

Preferred Qualifications

Experience working with casino and sportsbook platforms

Background in affiliate SEO and managing SEO partnerships in the iGaming space

Experience handling multi-language or multi-region websites

Proficiency in Excel and Google Data Studio / Looker Studio

Job Requirements

Key Responsibilities

Develop and execute comprehensive SEO strategies to grow organic traffic in competitive casino, sportsbook, and gaming niches

Conduct advanced keyword research, competitor analysis, and SEO audits focused on online casino, slots, promotions, and betting keywords

Optimize existing content and create SEO-driven landing pages for casino games, slot reviews, and promotional campaigns

Collaborate closely with content, product, and development teams to ensure SEO best practices are implemented across the site

Lead off-page SEO initiatives, including link building, outreach, affiliate partnerships, and high-authority gaming backlinks

Monitor, analyze, and report SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and similar tools

Stay updated with Google algorithm changes and evolving iGaming SEO trends to maintain and improve rankings

Manage technical SEO including site speed optimization, mobile usability, crawlability, indexing, schema markup, and structured data

Ensure SEO strategies are compliant with local and international gaming regulations and advertising standards