Search Engine Optimization Executive

About the job

Location: Chennai, India

Role: SEO specialist

Employment Type: Full-Time (On-site)

Experience: 1- 2 years

About Surprise Machi:

Surprise Machi is Indias leading surprise planning company, specializing in crafting unforgettable experiences for special occasions. From birthdays to proposals, we bring unique, creative, and joyful surprises to life!

Role Overview SEO Specialist

As a SEO specialist you will manage optimizing content, analyzing keywords, and improving Google rankings. Your role will involve optimizing quality contenet management, anlyzing the leads, and keyword research. This is your chance to get hands-on experience and grow with us.

Key Responsibilities:

1. Competitive Keyword Analysis

Conduct keyword research & competitor analysis to enhance online content visibility. Competitor analysis to identify strategies & weaknesses. Improve to stay competitive & achieve goals.

2. On-Page Content Optimization

Include keywords, meta tags, and other elements to enhance ranking and organic traffic. Optimize content to attract visitors and boost online presence.

3. SEO Content Strategy & Collaboration

Structuring content, including key terms, guiding teams on readability and SEO best practices to create engaging, high-ranking content.

4. SEO Performance Reporting & Analytics

Compile clear, actionable reports to demonstrate progress, identify areas for improvement, and inform future SEO decisions.

5. Off-Page SEO & Link Building

Identifying opportunities for guest posting, broken link building, or other outreach efforts to enhance our domain authority.

6. Algorithm & Trend Monitoring

Continuous learning is essential to adapt our strategies quickly, mitigate any potential negative impacts from algorithm changes, and seize new opportunities to maintain or improve our search rankings.

7. Good understanding on Shopify website development and design optimization.

What Were Looking For:

* Proficient knowledge in SEO fundamentals

* Experience using tools such as Google Search Console, Google Analytics, and keyword research tools

* Strong desire to continuously develop skills and knowledge in the digital marketing field.

* Should have done a certification course in Digital Marketing.

Working Conditions:

* Week Off: Sunday (rotational, quarterly adjustment).

* Working Hours: 10:00 AM 7:00 PM (One Hour Lunch Break, in between).

Why Join Surprise Machi?

Be a part of an innovative, fast-growing surprise planning company.

Work in a fun, dynamic, and creative environment.

Opportunity to pitch new ideas & contribute to business growth.

Gain hands-on experience in client handling, event management, and sales strategy.