Search Engine Optimization Executive

About the Role

Full-stack SEO ownership across a portfolio of client websites on-page, off-page, technical, AIO & GEO and reporting with off-page assistance.

Key Responsibilities

On-page: Keyword research, content briefs, title tags, meta descriptions, header structure, internal linking, image optimisation, schema markup

Off-page: Backlink strategy and execution, guest posting, directory submissions, outreach campaigns

Technical: Site audits, crawl issues, page speed, Core Web Vitals, robots.txt, sitemap, indexing fixes (with developers)

Reporting: Monthly client reports via Google Search Console, GA4, Ahrefs/SEMrush with keyword movement, traffic insights, and next-month action plans

Track keyword rankings, organic traffic, and conversions for 46 client websites

Coordinate with content writers, designers, and developers to push SEO recommendations live

Stay updated on Google algorithm updates and adapt strategy accordingly

Must-Have

2 years hands-on SEO across on-page, off-page, and technical

Working knowledge of GSC, GA4, Ahrefs or SEMrush, Screaming Frog

Understanding of Core Web Vitals, schema, and basic HTML

Strong reporting and client communication skills

Active use of AI tools for content briefs, keyword clustering, schema generation, and audits (ChatGPT, Claude, SurferSEO, Frase, etc.)

Adaptability to algorithm changes and evolving SEO practices