Search Engine Optimization Executive

Company Description

Dimaak Tours specializes in curated international travel, offering custom-made and personalized vacation packages to select destinations. With a focus on creating unique and unforgettable experiences, our dedicated team ensures every trip is tailored to meet the unique preferences of our customers. By prioritizing personalized service, Dimaak Tours aims to deliver exceptional customer satisfaction for memorable travel journeys.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Executive, located in Bengaluru. The SEO Executive will be responsible for conducting keyword research, improving on-page SEO, executing link-building strategies, performing SEO audits, and collaborating on social media marketing efforts. Day-to-day tasks will focus on optimizing the companys digital presence to ensure maximum visibility and driving organic traffic to the company's online platforms.

Key Responsibilities

• Conduct in-depth keyword research aligned with search intent, business goals, and travel-specific trends
• Plan and execute on-page SEO strategies including content optimization, internal linking, and metadata improvements
• Perform technical SEO audits (crawlability, indexing, site structure, Core Web Vitals, schema implementation) and work with developers to resolve issues
• Develop and execute content strategies to build topical authority (blogs, landing pages, destination pages)
• Execute link-building strategies including outreach, partnerships, and digital PR
• Optimize and manage local SEO, including Google Business Profile and local listings
• Monitor and analyze performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Track and report on key metrics including organic traffic, keyword rankings, and conversions
• Conduct competitor analysis and identify growth opportunities
• Collaborate with content and social media teams to ensure consistent brand visibility and SEO alignment
• Continuously test and improve landing pages for better conversion rates (CRO)

Qualifications

• 12 years of hands-on experience in SEO
• Strong understanding of on-page, off-page, and technical SEO principles
• Proven ability to improve rankings, traffic, or organic performance (portfolio or examples preferred)
• Experience with SEO tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console
• Familiarity with CMS platforms (e.g., WordPress) and basic HTML understanding
• Knowledge of search intent, SERP analysis, and content planning
• Understanding of link-building best practices (white-hat only)
• Basic understanding of social medias role in SEO and content amplification
• Strong analytical mindset with attention to detail
• Bachelors degree in Marketing, Digital Marketing, or related field (preferred)
• Experience in the travel industry is a plus

Job Details

• Location: Electronic City, Bengaluru, Karnataka
• Work Type: Full-time, On-site