Search Engine Optimization Executive

Company: Caratbazaar

Location: Rajouri Garden Delhi / Hybrid

Experience: Minimum 2 years

Job Type: Full-time

Caratbazaar is looking for an experienced SEO Specialist & Content Writer who can improve our website ranking on Google, optimize our Google Business Profile, build quality backlinks, and create SEO-friendly content for organic growth.

• Work on complete on-page SEO, including keywords, meta titles, meta descriptions, headings, URLs, internal linking, image alt text, and content structure.
• Handle off-page SEO, including backlink building, guest posting, citations, directory submissions, and brand mentions.
• Optimize Google Business Profile to improve local ranking on Google Maps and local search keywords.
• Research and target keywords related to lab grown diamonds, moissanite jewellery, diamond rings, jewellery store, and other relevant categories.
• Work on AEO and GEO strategies to improve visibility on AI search platforms, answer engines, and Google AI results.
• Write high-quality blogs, landing page content, collection content, product content, FAQs, and website copy.
• Create content that is SEO-friendly, easy to read, trust-building, and conversion-focused.
• Track rankings, traffic, backlinks, and performance using SEO tools.
• Coordinate with the website, marketing, and design team for content and SEO implementation.

• Minimum 3 years of experience in SEO.
• Strong knowledge of on-page SEO, off-page SEO, backlinks, citations, keyword research, and local SEO.
• Experience in Google Business Profile optimization and Google Maps ranking.
• Good understanding of AEO, GEO, schema, FAQs, and AI search visibility.
• Strong content writing skills for blogs, website pages, and SEO landing pages.
• Knowledge of tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, Screaming Frog, or similar tools.
• Experience in jewellery, luxury, fashion, D2C, or e-commerce brands will be preferred.

CTC: 2.43.6 LPA, depending on experience

• Candidates can apply with their resume, previous SEO work, content samples, website ranking results, and backlink/local SEO case studies if available.