Sales Officer

Job Title: Sales Officer

Location: Gulbarga (Kalaburagi), Karnataka

Industry: FMCG / Beverages / CPG

Must Have: General Trade experience, Team Handling experience, Territory exposure and Growth mindset

Additional territory to cover -Vijayapura, Bidar, and nearby areas;

Role Overview:

We are seeking a result-oriented Sales Officer to drive primary and secondary sales through strong distributor management and market execution. This is a field-intensive role requiring consistent on-ground presence and effective team leadership.

Key Responsibilities:

• Manage and strengthen distributor relationships to drive business growth
• Oversee primary and secondary sales for the assigned territory
• Drive penetration in wholesale and retail markets
• Execute Go-to-Market (GTM) strategies to enhance coverage and visibility
• Spend 56 hours in the market daily, 5 days a week, ensuring execution excellence
• Monitor stock levels, billing efficiency, and distributor performance
• Identify and develop new business opportunities and channels
• Ensure effective implementation of merchandising and promotional activities
• Track competitor activities and provide market insights

Team Management:

• Lead and manage a team of field sales executives
• Drive team performance to achieve sales targets
• Conduct regular market visits and performance reviews

Candidate Requirements:

• 57 years of experience in FMCG, Beverages, or CPG industry
• 34 years of experience in team handling roles
• Prior experience in managing the assigned territory or similar markets is essential
• Strong understanding of distributor handling and wholesale market dynamics
• Demonstrated ability to achieve and exceed sales targets
• Willingness to work in a field-driven, market-facing role

Additional Criteria:

• Open to relocation, provided the candidate has relevant territory exposure
• Strong communication, negotiation, and interpersonal skills

Key Skills:

• Distributor Management
• Sales Execution & Planning
• Team Leadership
• Market Development
• GTM Strategy
• Relationship Management