Public Relations Manager

PR Executive Job Description

Reports To: Senior Executive / Manager

Top 5 things you will do in your role:

1. Media Relations & Outreach

• Identify relevant media, journalists, influencers, and industry stakeholders for client mandates.
• Build and maintain strong relationships with media contacts.
• Assist in media outreach for press releases, interviews, features, and story placements.
• Track media opportunities and ensure timely follow-ups.

2. Content Development & Documentation

• Support in creating client presentations and internal documents.
• Ensure all communication materials are accurate, timely, and aligned with brand messaging.
• Draft press releases, media pitches, briefing notes, reports, agendas, and other communication materials.

3. Client Servicing & Execution

• Support day-to-day management of client accounts and deliverables.
• Coordinate with internal teams to execute campaigns, events, and communication plans.
• Ensure timelines are met and deliverables are executed efficiently.
• Assist in managing client requests and maintaining smooth communication.

4. Campaign Coordination & Reporting

• Monitor campaign performance and maintain coverage trackers.
• Prepare media monitoring reports, campaign summaries, and competitive analysis reports.
• Assist in planning and executing PR campaigns, launches, media events, and activations.

5. Industry Awareness & Professional Development

• Proactively identify relevant opportunities for clients.
• Demonstrate curiosity, willingness to learn, and adaptability in a fast-paced agency environment.
• Stay updated on media trends, industry news, and client sectors.

Top 5 things you need to have for this role:

• 12 years of experience in PR, communications, media relations, or a similar role.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and work in a deadline-driven environment.
• Strong interpersonal skills and ability to work collaboratively across teams.
• A proactive attitude with eagerness to learn and grow in the PR industry.