Programmatic Media Specialist

Location - Mumbai, Gurugram

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Responsibilities / Tasks:

Train clients and internal teams on the value of Programmatic. Understand the value it brings to different business models and drive client adoption

Collaborate with digital leads to evangelize programmatic and deliver on revenue targets

Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis clients requirements

Deliver Programmatic strategy for clients. Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI)

Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

Manage client campaigns including strategy development, project management, report delivery, and client communication

Drive the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients

Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns

Collaborate with the Media Agency account teams through the sale

Overseeing reporting, analysis and recommendations to improve activity in line with client objectives

Development of strategy across all devices including Desktop, Mobile and Tablet

Working in conjunction with the digital ad operations team to ensure agency best practices are being followed at all times

Required Experience:

2 years 4 years of work experience. Proven history of delivering ahead of client goals.

Extremely strong understanding of Online Media and 2 years of Programmatic experience

Should have worked on DSP platforms like DV 360, The Trade Desk, DBM, Mediamath, etc.

Should be aware of Adserving technologies, and analytical tools like GA and Omniture

Should be conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc.

Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight. Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus)

Proactive, self-starter, capable of setting goals and reporting progress against them

Problem solving and attention to detail in a multi-tasking, fast-paced business environment Team player & strong communication skills

Be confident in analyzing and acting on marketing data

Reasons to join:

Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.

Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Programmatic.

Best in Industry Training - Strong leadership with legacy.