Programmatic Campaign Manager

Role Overview

We are seeking a results-driven Programmatic Campaign Manager with strong expertise in DV360 and Amazon Ads ecosystem to drive end-to-end campaign execution, optimization, and performance. The role requires a data-first mindset, hands-on trading expertise, and the ability to deliver measurable business outcomes.

Key Responsibilities

Campaign Management & Execution

• Plan, set up, and execute programmatic campaigns across DV360 and Amazon DSP
• Manage end-to-end campaign lifecycle: trafficking, QA, launch, pacing, and optimization
• Ensure timely delivery and adherence to campaign KPIs

Optimization & Performance

• Monitor campaign performance and drive continuous optimization (audiences, creatives, bids, inventory)
• Leverage platform insights to improve CTR, CPA, ROAS, and overall campaign efficiency
• Implement A/B testing frameworks across creatives, formats, and audience segments

Platform Expertise

• Hands-on expertise in:
• DV360 (Google Marketing Platform)
• Amazon DSP / Amazon Ads (Sponsored Ads, Display, Video)
• Strong understanding of audience targeting, remarketing, contextual, and 3P data integrations

Analytics & Reporting

• Analyze campaign data and generate actionable insights
• Build performance reports, dashboards, and client-ready presentations
• Work with tools like Google Analytics, Amazon Attribution, IAS, MOAT for measurement

Stakeholder Management

• Collaborate with internal teams (planning, analytics, creative) for integrated delivery
• Act as a key point of contact for campaign updates and performance discussions
• Coordinate with platform partners and vendors

Process & Best Practices

• Ensure adherence to platform and agency best practices
• Maintain campaign documentation, trackers, and QA checklists
• Identify opportunities for automation and efficiency improvements

Key Requirements

• 36 years of experience in programmatic / performance media
• Strong hands-on experience with:
• DV360
• Amazon DSP / Amazon Ads ecosystem
• Good understanding of:
• Ad serving (CM360 or equivalent)
• Measurement tools (GA4, IAS, MOAT, Amazon Attribution)
• Strong analytical and problem-solving skills
• Advanced Excel / Google Sheets proficiency
• Ability to manage multiple campaigns in a fast-paced environment

Preferred Skills

• Experience in ecommerce / retail media (Amazon focus preferred)
• Exposure to data-driven attribution models and audience strategy
• Familiarity with other DSPs (TTD, MediaMath) is a plus

Success Metrics

• Campaign delivery vs KPIs (CPA, ROAS, CTR, etc.)
• Optimization efficiency and performance uplift
• Accuracy and timeliness of reporting
• Client satisfaction and retention

Location- Gurugram & Mumbai