Program Manager - Branch GTM Strategy

Program Manager -Branch GTM Strategy | Rupeek | Bengaluru

Role Overview

As a Program Manager you will be responsible for managing the expansion, operations and PnL of new branches from planning to on-ground execution. This role combines branch GTM, operational rigor, analytical thinking, and customer problem solving.

Key Responsibilities

• End-to-End Program Execution: Own the full lifecycle of new branch launches planning, approvals, setup, tracking, and performance management.
• On-Ground Execution: Personally oversee branding, hiring, vendor coordination, and BTL marketing to ensure a seamless launch experience.
• Data & Analytics: Track key program metrics, analyze branch performance, and derive insights to drive efficiency and growth.
• Stakeholder Management: Coordinate across internal functions (sales, operations, business, compliance, tech) and external partners to ensure timely delivery.
• Process Excellence: Build scalable SOPs, checklists, and review mechanisms to ensure consistent execution quality in terms of PnL, risk and compliance.
• Customer-Centric Thinking: Incorporate customer insights and feedback loops to ensure every branch reflects Rupeeks service promise.
• Travel: Frequent travel to cities for launch oversight, audits, and field execution.

What Were Looking For

• Experience: 24 years in program management, operations, or expansion roles ideally in a startup or fast-paced environment, and focussed on offline programs.
• Skills:
• Self-starter comfortable with end-to-end ownership and field execution
• Strong proficiency in Excel / Google Sheets (mandatory)
• Strong analytical mindset and process orientation
• Excellent stakeholder management and communication skills
• Experience in offline GTM strategy and on-ground marketing operations
• Good to have: Working knowledge of SQL, experience with branch ops

Location: Bengaluru

Employment Type: Full-time, On-site