Product Manager

Product Lead - Backend & Platform Engineering

LaFetch is Indias freshest fashion destination, a curated marketplace for the coolest homegrown brands, delivered in 60 minutes across Delhi NCR.

Were building the future of fashion commerce where discovery, culture, content, and technology come together seamlessly.

Were now looking for a Product Lead who can own both product thinking and backend system, someone who understands how to build scalable technology while shaping intuitive consumer experiences.

This is a high-impact role for someone excited about solving product, platform, and engineering challenges at a fast-moving fashion-tech startup.

Role Overview

Were looking for a highly ownership-driven Product Lead with strong backend engineering capabilities to lead the evolution of LaFetchs digital product ecosystem.

This role sits at the intersection of product strategy, backend architecture, platform scalability, and customer experience. Youll own the end-to-end lifecycle of key product initiatives while actively collaborating on backend systems, APIs, integrations, infrastructure, and platform performance.

Youll work closely with engineering, design, marketing, operations, and founders to build scalable systems and seamless user experiences across web and mobile platforms.

This is not a traditional corporate PM role. We want someone who can think strategically, move fast operationally, and deeply understand how product decisions connect with technical architecture.

What Youll Actually Be Doing

Product Ownership & Strategy

• Own the end-to-end lifecycle of key product features across web and mobile platforms, from discovery and roadmap planning to launch and iteration.
• Define product priorities aligned with business goals, operational scalability, and customer behavior insights.
• Drive experimentation and rapid feature launches with a strong bias toward action.

Backend & Platform Engineering

• Build, maintain, and optimize backend services powering LaFetchs web, app, operational systems, and integrations.
• Design scalable APIs and backend architecture for high-performance consumer experiences.
• Work with SQL databases, GraphQL, and API-first systems to support scale, reliability, and speed.
• Collaborate on backend frameworks using Node.js, Spring Boot, and cloud infrastructure.

Customer Experience & UX Collaboration

• Partner with product design and UX teams to create intuitive, discovery-first, and high-conversion shopping experiences.
• Translate customer pain points and behavioral insights into scalable technical and product solutions.

Omni-Channel Product Systems

• Build seamless integrations across service providers, operational tools, delivery systems, and LaFetchs digital ecosystem.
• Ensure smooth customer journeys across browsing, checkout, delivery, and post-purchase experiences.

Cross-Functional Collaboration

• Work closely with engineering, frontend, design, marketing, operations, and leadership teams to align execution with business priorities.
• Act as a bridge between product vision and technical implementation.

Infrastructure & Scalability

• Manage deployments and environments across AWS, Oracle, Azure, or similar cloud platforms.
• Ensure system reliability, uptime, security, and backend performance optimization.
• Maintain strong version control and engineering practices using Git/GitHub.

Data-Driven Product Decisions

• Use analytics, dashboards, A/B testing, and user behavior data to drive product improvements and prioritization.
• Define KPIs and monitor feature adoption, conversion, retention, and operational efficiency.

Tech & Trend Awareness

• Stay updated on emerging technologies, Gen Z commerce trends, AI-enabled product experiences, and modern digital infrastructure practices.
• Continuously bring innovative thinking into the product and engineering roadmap.

Must-Have Skills & Experience

• Proven experience building and scaling consumer-facing digital products, preferably in fashion eCommerce, marketplaces, retail-tech, or high-growth startups.
• Strong backend engineering experience with Node.js, Spring Boot, APIs, SQL, GraphQL, and scalable backend systems.
• Strong understanding of product frameworks, agile methodologies, user journey mapping, and platform architecture.
• Experience working with cloud infrastructure such as AWS, Oracle, or Azure.
• Comfortable using tools such as Figma, GA4, SQL, Git/GitHub, and analytics platforms.
• Strong understanding of API-first architecture, backend security, and scalable systems design.
• Excellent communication and stakeholder management skills.
• High ownership mindset with a bias toward experimentation, speed, and execution.
• Ability to thrive in fast-paced startup environments with evolving priorities.

Bonus Points If You

• Have worked in fashion-tech, commerce, logistics, quick commerce, or discovery-led consumer platforms.
• Have experience building scalable systems for high-growth consumer apps.
• Understand Gen Z internet behavior, discovery commerce, and content-driven shopping experiences.
• Have worked in 01 startup environments building products from scratch.

Why Join LaFetch?

• Build systems and product experiences used daily by thousands of shoppers and brands.
• Directly influence the future of fashion-tech in India.
• High ownership with real product and technical decision-making power.
• Startup speed, ideas turn into shipped features fast.
• Work closely with founders and core teams shaping the companys growth.
• Creative, ambitious, and culture-first work environment.

The Basics

• Full-time onsite role based in Gurgaon, Delhi NCR.
• 5-day work week.
• Fast-paced startup environment with high ownership and rapid execution.

If this sounds like you, send your GitHub, portfolio, or projects at ishita@la-fetch.com

Subject line: PRODUCT x BACKEND