Product Manager, Growth

Rang De (www.rangde.in) is a fintech social enterprise pioneering peer-to-peer lending for underserved communities in India since 2008. As an NBFC-P2P, Rang De connects individual lenders directly with borrowers, enabling affordable, timely, and customized credit while working closely with grassroots partners. Our technology-led model has supported thousands of farmers and micro-entrepreneurs across India and continues to evolve to serve some of the most marginalised communities.

We are looking for a Product Manager Growth who will own the user funnel end-to-end from discovery to conversion, retention, and referrals. This role is ideal for someone who combines data-driven decision-making with strong execution in marketing-tech and user engagement, along with a solid understanding of user experience design.

You will work closely with marketing, tech, and design teams to optimize user journeys, improve conversions, and drive long-term engagement.

Funnel Optimization & Growth

• Own and optimize the entire user funnel (Top Activation Retention Referral)
• Identify drop-offs and bottlenecks; design experiments to improve conversion rates
• Drive improvements in onboarding, KYC, lending journeys, and repeat usage

Data Analytics & Insights

• Build and monitor product and growth dashboards
• Analyze user behavior, cohorts, and campaign performance
• Translate data into actionable insights and product/marketing experiments

Marketing Automation & Engagement

• Manage and optimize marketing automation tools (e.g., WebEngage, MoEngage, Clevertap)
• Design and execute lifecycle journeys (Email, Push, WhatsApp, SMS)
• Personalize communication based on user behavior and segmentation

WhatsApp & Conversational Growth

• Drive WhatsApp-led engagement and conversion flows
• Build conversational journeys for onboarding, reminders, and reactivation
• Experiment with interactive formats to improve CTR and conversion

UX & Product Design Collaboration

• Create wireframes, user flows, and low-fidelity prototypes to communicate ideas
• Work with design teams to refine UI/UX for better usability and conversion
• Use tools like Figma, Sketch, or similar UI/UX tools to iterate on product experiences

Experimentation & A/B Testing

• Run structured experiments across funnel stages
• Measure impact of product changes, messaging, and campaigns
• Continuously iterate based on results

Cross-functional Collaboration

• Work closely with engineering, design, and marketing teams
• Translate growth hypotheses into product features and campaigns
• Ensure seamless execution and tracking of initiatives

What Were Looking ForMust-Have Skills

• 2+ years of experience in product management / growth / analytics-driven roles
• Strong data analytics skills (Excel/SQL; experience with tools like Mixpanel, GA, Amplitude is a plus)
• Hands-on experience with marketing automation platforms
• Solid understanding of user funnels, conversion metrics, and retention strategies
• Experience with WhatsApp marketing / conversational platforms (e.g., Interakt, Gupshup, WATI)
• Working knowledge of UI/UX tools like Figma, Sketch, or similar
• Ability to design and interpret A/B tests and experiments

Good-to-Have

• Experience in fintech, consumer internet, or social impact startups
• Familiarity with user segmentation, cohort analysis, and LTV optimization
• Strong product sense with an eye for design and usability

What Success Looks Like

• Improved conversion rates across key funnel stages
• Increased user retention and repeat investments
• Strong engagement through lifecycle marketing channels
• Scalable referral loops and organic growth

Why Join Rang De

• Work on a mission-driven product creating real-world impact
• Own high-impact growth initiatives end-to-end
• Collaborate with a lean, driven team solving meaningful problems
• Opportunity to shape how India participates in social investing
• 11 days of paid Vipassana leave

How to Apply

If you are interested in this role, please send in your application by email to saurabh.dobhal@rangde.in stating why this role excites you with the subjectline of Application | Product Manager, Growth.