Product Development Intern

Job Overview:

We are looking for a Product Growth Intern who will drive user onboarding, feature adoption, and engagement for our super app, built for MSME business owners. This role sits at the intersection of Product, Marketing, and Customer Experience, ensuring that our users not only download the app but actively engage with it and derive value.

Key Responsibilities:

1. User Onboarding & Adoption

Design and implement smooth onboarding flows (in-app guides, walkthroughs, videos, tooltips).

Work with the CX team to ensure quick resolution of onboarding issues.

Track onboarding completion rates and reduce early-stage drop-os.

2. Feature Communication & Education

Build a structured release communication plan (in-app announcements, email campaigns, push notifications, FAQs, videos).

Translate complex product features into simple, user-friendly messaging.

Work with the Marketing team to ensure consistent user education campaigns.

3. User Engagement & Retention

Develop strategies to drive repeat usage, including gamification, challenges, and rewards.

Monitor DAU, MAU, churn, and feature adoption metrics design interventions to improve them. 4. Data & Experiments

Run A/B tests and growth experiments to increase adoption and retention.

Use analytics (Mixpanel, Firebase, GA, etc.) to track user journeys and identify drop-o points. Define and report growth KPIs to leadership.

5. Cross-Functional Collaboration

Work closely with Stakeholders to prioritize features that improve user experience.

Collaborate with Marketing for adoption campaigns and CX for user training.

Act as the voice of the user for continuous product improvements.

Key Requirements:

Experience in Product Growth / Growth Marketing / Product Management.

Strong interest in Product Management, SaaS, or Growth Marketing.

Familiarity with analytics tools (Mixpanel, Firebase, GA4, Amplitude, etc.).

Strong communication and storytelling skills.

Experience in SaaS, B2B2C, or community-driven platforms is a plus.

Ability to think creatively, test rapidly, and iterate based on results