Performance Marketing Manager

Manager Performance Marketing

Location: Bangalore | Experience: 35 years

About upGrad

At upGrad, were focused on driving real career outcomes at scale. Our growth depends on how effectively we acquire and convert high-intent learnersand performance marketing sits at the core of that engine.

The Role:

Were looking for a hands-on performance marketer who can execute, optimize, and improve campaigns daily. This role is less about big-picture strategy and more about getting into the weeds, managing campaigns, testing aggressively, and driving measurable improvements in lead quality and cost.

What Youll Do

• Execute and manage paid campaigns across Meta, Google (Demand Gen, PMax, Display), YouTube, and LinkedIn.
• Monitor daily performance and make quick optimizations to improve CPL, CAC, and conversion rates.
• Run continuous A/B tests across creatives, audiences, and landing pages.
• Work closely with design and content teams to iterate on ad creatives that actually perform.
• Track campaign performance and maintain clear, consistent reporting on key metrics.
• Identify underperforming areas and fix themwhether its targeting, creatives, or funnel drop-offs.
• Support landing page and funnel optimization to improve lead quality and conversions.
• Stay on top of platform changes and apply best practices quickly.

What Were Looking For

• 35 years of hands-on experience running paid campaigns across Google and Meta (LinkedIn is a plus).
• Strong execution skills, youve managed campaigns yourself, not just reported on them.
• Good understanding of performance metrics like CPL, CAC, ROAS, and conversion rates.
• Comfortable working with data, Excel and Google Analytics are a must.
• Experience running A/B tests and acting on results.
• Detail-oriented and responsive, you catch issues early and fix them fast.
• Willingness to learn, experiment, and improve continuously.