Performance Marketing Manager

Performance Marketing Manager (D2C | App | Retail)

Location: Koregaon Park, Pune (On-site)

Experience: 56 years

Team Size: 67 members

Reporting to: Head of Marketing

About Palmonas

Palmonas is redefining jewellery for the modern Indian woman by bridging the gap between fine and fashion with its demi-fine jewellery philosophy. We are a fast-scaling omnichannel brand with a strong digital presence (Website and App) and a rapidly growing offline retail footprint. Our focus is on building a performance-driven growth engine across all channels.

Role Overview

We are looking for a Performance Marketing Manager who will own end-to-end revenue across Web and App, while also driving digital contribution to retail growth. This is a high-ownership role that goes beyond campaign execution. The role involves driving business outcomes, building scalable systems, and leading a high-performing team.

Key Responsibilities

1. Paid Media Ownership (Core)

• Own and scale Meta and Google Ads end-to-end
• Manage monthly budgets of 310 Cr
• Build and execute full-funnel strategies (prospecting, retargeting, retention)
• Ensure channel-wise scalability and profitability

2. Website Performance (Primary Revenue Driver)

• Drive revenue growth through the website (Shopify)
• Improve key metrics:
• Conversion Rate (CR%)
• Average Order Value (AOV)
• Customer Acquisition Cost (CAC)
• Collaborate with tech and CRO teams to optimize landing pages and user journeys

3. App Growth and Performance

• Own app installs, activation, and repeat usage
• Optimize:
• Cost per Install (CPI)
• App CAC
• Conversion Rate
• Retention and repeat behavior
• Work with retention teams on lifecycle marketing initiatives

4. Retail Store Contribution (Digital to Offline)

• Drive store footfall through digital campaigns
• Execute hyperlocal targeting around store catchment areas
• Track and optimize:
• Cost per store visit
• Revenue driven through digital attribution
• Support store launches with performance-led campaigns

5. Team Leadership

• Manage and mentor a team of 67 members
• Set clear KRAs, targets, and performance benchmarks
• Conduct regular reviews and drive accountability
• Upskill the team in:
• Creative strategy
• Data analysis
• Execution excellence

6. Revenue and Performance Ownership

• Deliver monthly revenue targets across:
• Website
• App
• Retail (digitally influenced)
• Improve key metrics:
• ROAS
• CAC
• MER / TACOS
• New customer acquisition

7. Creative Strategy

• Collaborate with brand and content teams
• Build a scalable creative pipeline (UGC, performance hooks, formats)
• Identify high-performing creatives and scale them effectively

8. Data and Analytics

• Track and analyze daily performance metrics:
• Spend, ROAS, CAC
• CTR, CVR, AOV
• Maintain strong working knowledge of:
• Meta Ads
• Google Ads
• Shopify / GA4
• Identify performance bottlenecks and implement quick solutions

9. Experimentation and Scaling

• Develop a structured testing roadmap across:
• Audiences
• Creatives
• Offers
• Landing pages
• Scale winning strategies and eliminate inefficiencies

10. Cross-functional Collaboration

• Work closely with:
• Retention teams (Email, WhatsApp, App)
• Website (CRO and UX)
• Operations (inventory planning)
• Retail teams (store campaigns)

Key Metrics You Will Own

Core Business Metrics

• Total Revenue (Web and App)
• ROAS / MER / TACOS
• CAC / CPP
• New Customer Acquisition

Website Metrics

• Conversion Rate (CR%)
• Average Order Value (AOV)
• Cost per session

App Metrics

• Installs and CPI
• App CAC
• Conversion Rate
• Retention and repeat rate

Retail Metrics (Digital Contribution)

• Store footfall driven through ads
• Cost per visit
• Revenue attribution

Ideal Candidate Profile

• 56 years of experience in performance marketing (D2C preferred)
• Proven experience managing teams of 57 members
• Strong hands-on expertise in Meta Ads and Google Ads
• Experience working across web and app funnels
• Understanding of omnichannel growth (online to offline)
• Strong analytical and execution-focused mindset
• High ownership and accountability

What Will Make You Stand Out

• Experience in fashion, jewellery, or lifestyle D2C brands
• Strong understanding of both creative strategy and performance marketing
• Experience managing large-scale budgets (4Cr+ per month)
• Exposure to retail attribution and hyperlocal campaigns

Culture Fit

• High ownership with low ego
• Execution-first mindset
• Strong leadership and team management capability
• Comfortable working in a fast-paced environment

Why Join Palmonas

• Ownership of revenue across Web, App, and Retail
• Opportunity to lead and scale a high-performing team
• Direct exposure to leadership and strategic decision-making
• High-impact role with strong growth potential

Interested candidates can share their updated CV via mail : shruti.singh@palmonas.com