Paid Ads Specialist

Job Title: Paid Ads Specialist

CTC: 58 LPA (As per experience and industry standards)

Experience: 25 Years

Location: Lower Parel (Mumbai) & Vashi (Navi Mumbai)

Work Mode: On-site

Job Overview:

We are seeking an experienced and results-oriented Paid Ads Specialist to manage, optimize, and scale our paid advertising campaigns across digital channels. The ideal candidate should have strong expertise in Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and other paid platforms with a focus on maximizing ROI, lead generation, and brand visibility.

Youll work closely with the marketing and design teams to craft high-performing ad creatives, landing pages, and performance reports that align with business goals.

Key Responsibilities (KRAs):

1 Campaign Strategy & Planning:

Develop, plan, and execute paid media strategies across Google, Meta, LinkedIn, and other relevant platforms.

Define campaign goals, audience targeting, budget allocation, and bid strategies. Conduct market and competitor research to identify new ad opportunities.

2 Campaign Execution & Optimization:

Set up, monitor, and optimize PPC and paid social campaigns to meet performance goals.

Continuously test ad creatives, copy, and landing pages for maximum conversions. Manage campaign budgets, pacing, and daily performance tracking. Apply A/B testing, audience segmentation, and remarketing strategies to improve results.

3 Analytics & Performance Tracking:

Track key performance metrics (CPC, CTR, CPA, ROAS, etc.) using Google Analytics, Tag Manager, and platform dashboards.

Prepare weekly and monthly performance reports with actionable insights. Use data-driven insights to optimize ad spend and maximize ROI.

4 Collaboration & Strategy Alignment:

Work closely with content, design, and marketing teams to develop impactful ad creatives.

Coordinate with global teams (India, UAE, USA) to localize ad strategies.

Stay updated on industry trends, algorithm updates, and new advertising tools.

5 Innovation & Experimentation:

Explore new ad platforms (YouTube, Twitter/X, Programmatic, Display networks).

Test new campaign types Performance Max, Shopping Ads, Video Ads, etc.

Recommend new growth opportunities through paid media experimentation.

Required Skills & Expertise:

35 years of proven experience in managing paid campaigns across Google, Meta, and LinkedIn Ads.

Strong understanding of PPC strategies, conversion tracking, and retargeting funnels.

Proficiency in Google Ads Manager, Meta Business Suite, Google Analytics, Tag Manager, and LinkedIn Campaign Manager.

Hands-on experience with keyword research tools (SEMrush, Ahrefs, or Google Keyword Planner).

Excellent analytical, reporting, and Excel/Google Sheets skills.

Strong creative and strategic thinking ability.

Ability to manage multiple campaigns and deadlines simultaneously.

Educational Qualification:

Bachelors Degree in Marketing, Communications, or a related field. Certifications in Google Ads, Meta Ads, or Performance Marketing preferred.

What We Offer:

Opportunity to manage global paid ad campaigns across multiple markets. Exposure to high-growth international projects (India, UAE, USA).

Competitive salary with performance-linked incentives.

Collaborative and creative work environment.

Continuous learning and skill development opportunities.