Organic Search Executive (Location: PAN India)

About the company

At StudyIn, we believe that the right guidance has the power to change lives. As the worlds most

trusted higher education specialist, weve assisted over 1.3 million students in accessing study

opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance and university partnerships.

Main Duties & Scope of the role

Were looking for a datadriven and creative SEO & GEO Strategist to support StudyIns organic discovery across its digital properties. This role goes beyond traditional SEO: youll build strategies that ensure StudyIn surfaces prominently in both Google search results and AIgenerated answers from ChatGPT, Gemini, Perplexity, Claude, Copilot and other generative engines.

Youll be responsible for executing a unified SEO + GEO strategy across multiple domains and landing pages leveraging content optimisation, programmatic SEO, structured data, entity authority, and AIassisted workflows. Success will be measured by tangible performance outcomes: sustained growth in organic traffic, higher visibility in generative search engines, and increased qualified leads.

This role requires a deep understanding of how both search engines and large language models (LLMs) discover, evaluate, and surface content, and the ability to work through crosscollaboration with marketing and internal teams to deliver measurable growth.

Key Responsibilities

Lead the development of SEO and GEO strategies that align with StudyIns goals and brand voice

Conduct keyword research, intent mapping, and localisation for landing pages and blogs

Optimise content for generative engines through structured data, entity authority and citationworthy assets

Ensure StudyIn is accurately represented in AI knowledge graphs and training data pipelines

Monitor and track brand mentions and citations across AI answer engines; build a GEO performance tracking framework

Create content that is citationworthy: original research, datadriven insights, expert quotes, and

structured comparisons that LLMs prefer to reference

Optimise for zeroclick and AIoverview SERP features (featured snippets, People Also Ask, AI

Overviews)

Lead content syndication initiatives to secure placements with highauthority sites, expert roundups, and industry publications.

Monitor performance data, competitor activity and digital trends to refine strategies and identify

opportunities for growth

Drive measurable outcomes by improving organic traffic, increasing visibility in generative search

engines, and generating qualified leads

About the Candidate (including required competencies)

We are looking for a search professional who is both a strategic thinker and a handson executor. You should be comfortable working across SEO and GEO, building frameworks that make campaigns effective. You thrive on clarity, optimisation and analysis, and you know how to turn business objectives into organic growth that performs across both search engines and AI platforms.

Requirements & Qualification

5-7 years of handson SEO experience with proven success in growing organic traffic

Deep knowledge of search engine algorithms, ranking factors, and recent Google updates (Helpful Content Update, AI Overviews, March Core Updates, etc.)

Proficient in GA4, Search Console, SEMrush/Ahrefs, and similar tools

Strong understanding of structured data (JSONLD, schema.org) and its role in both SEO and GEO

Experience with LLM tools for content ideation, production, and optimisation

Strong analytical mindset with the ability to derive actionable insights from data and communicate them clearly