Marketing Expert (Contract)

We are looking for a hands-on Marketing Expert (Contract) to lead the go-to-market and launch execution for NuePrism, an Execution Verdict System for engineering organizations.

This is not a strategy-only role. You will own execution end-to-endfrom positioning to pipeline generation.

• Contract: 36 months (extendable based on outcomes)
• Mode: Remote / Hybrid (India-focused market)
• Start: Immediate

• Define and execute clear GTM strategy for India and adjacent markets
• Craft positioning that differentiates from tools like dashboards/analytics platforms
• Build launch narrative (problem insight differentiation proof)

• Drive qualified pipeline (not vanity metrics)
• Own:
• LinkedIn campaigns (organic + outbound)
• Founder-led marketing amplification
• Targeted account outreach (ICP-driven)

• Translate product capabilities into sharp, outcome-driven messaging
• Create:
• Landing page improvements
• Demo narratives
• Case-led content (e.g., predictability improvement stories)
• Sales enablement assets

• Define and validate ICP:
• Engineering leaders (Directors, VPs, RTEs)
• Mid-to-large product organizations
• Identify high-conversion channels (not spray-and-pray)

• Work closely with founders to:
• Improve demo conversion
• Refine pitch based on market feedback
• Tighten feedback loop from leads messaging

• Clear GTM strategy document
• Refined positioning & messaging framework
• 23 high-performing acquisition channels
• LinkedIn + outbound engine live
• Demo pipeline with qualified leads
• Conversion benchmarks (MQL SQL Demo)
  

• 510 years in B2B SaaS marketing
• Proven experience in product launches (01 or early-stage scaling)
• Strong understanding of:
• GTM strategy
• Demand generation
• Founder-led marketing
• Experience targeting:
• Engineering / Product / Delivery leaders (preferred)
  

• Experience with DevTools / Engineering Intelligence / Agile ecosystem
• Prior work with early-stage startups
• Ability to work with ambiguity and iterate fast
  

• Clear positioning that resonates instantly with ICP
• Consistent flow of qualified demo requests
• Reduced dependency on founder-led selling
• Messaging that cuts through dashboard noise
  

• Fixed + performance-linked (based on pipeline / conversions)
• Flexible based on experience