Freelance Mobile App Performance Marketer (App User Acquisition)

Job Title: Freelance Mobile App Performance Marketer (App User Acquisition)

Location: Remote

Project Type: Contract / Ongoing

About the Project:

We are looking for a data-driven Mobile User Acquisition Specialist to scale our app installs and optimize our cost-per-install (CPI). If you have a track record of driving high-quality growth for mobile apps and a deep understanding of the performance marketing ecosystem, we want to hear from you.

What You Will Do:

• Scale Growth: Manage and optimize performance campaigns across Google App Campaigns (UAC), Meta Ads, and Apple Search Ads (ASA).
• Optimize Performance: Track and report on critical KPIs including CPI, ROAS, and LTV to ensure profitable scaling.
• Creative Strategy: Partner with us to develop high-performing ad creatives (video, static) and run rigorous A/B tests.
• Technical Tracking: Oversee event mapping and attribution through our MMP (AppsFlyer/Adjust/Branch) to ensure data accuracy.

What We Are Looking For:

• Experience: 3+ years in mobile performance marketing with a proven portfolio of scaling app installs.
• Platform Mastery: Certified in Google Ads (Apps) and Meta Blueprint.
• Analytics Expert: High proficiency in Google Analytics 4 (GA4) and spreadsheet-based data analysis.
• ASO Savvy: Basic knowledge of App Store Optimization to lower "blended" acquisition costs.

How to Apply:

Brief summary of your most successful UA campaign with campaign metrics & ROAS

• Your monthly freelance rate.

Email on:

info@theraysmarketing.com