Distribution Partnerships Executive

About into3.ai

into3.ai is India's first Learning Infrastructure Platform. Here, we treat learning very differently everything is science-backed. We monitor students' biomarkers in real-time facial expressions, cardiovascular parameters (SpO2, blood pressure, heart rate) and adapt the learning experience based on these signals. The result: learning isn't surface-level but relies on body markers that ensure actual knowledge transfer. Being AI-first, learning on into3 is hyper-personalised and unmatched in depth.

whyExists:

"You'll build partnerships that put into3 in front of students and parents through channels they already use telecom bundles, quick commerce promotions, credit card offers, coupon platforms, and product bundle deals. Every partnership is a trial generation engine."

week1:

• Map the distribution landscape: telecom (Jio, Airtel, Vi), quick commerce (Blinkit, Zepto, Swiggy Instamart), credit cards (HDFC, SBI, ICICI education offers), coupon/cashback platforms (CRED, Paytm, GrabOn), e-commerce (Amazon, Flipkart back-to-school)
• Study how competitor EdTech brands have done similar tie-ups what worked, what structures they used
• Draft 3 partnership pitch formats: free trial bundles, cashback/coupon deals, co-branded offers

month1:

• Reach out to 20+ potential partners across categories warm intros, LinkedIn, cold outreach
• Close at least 2-3 initial partnerships that go live around launch
• Build partnership CRM: track every outreach, meeting, proposal, deal status
• Set up tracking for each channel unique codes, UTM links, dedicated landing pages so you know exactly which partnership drives trials
• Work with Performance Marketing Manager to amplify partner deals through paid ads

ongoing:

• Build a steady pipeline of distribution deals every month should have new partner offers going live
• Negotiate bigger deals as user numbers grow move from "free trial" partnerships to revenue-share models
• Explore seasonal tie-ups: back-to-school, exam season, new academic year
• Track and report on conversion funnel per partner: impressions trials paid conversions retention

lookingFor:

• You've closed distribution or co-marketing deals before telecom bundles, fintech offers, e-commerce tie-ups, coupon campaigns. Not just sent proposals, actually closed and gone live.
• You understand deal structures: revenue share, CPA, flat fee, barter, hybrid. You can propose the right structure for each partner type.
• Strong follow-up discipline. 80% of these deals close after the 5th follow-up, not the 1st email.

mustHave:

• 2+ years in business development, partnerships, or distribution tie-ups with actual deals closed
• Experience working with at least one of: telecom, fintech, quick commerce, e-commerce, or coupon/cashback platforms
• Can create compelling pitch decks tailored to each partner's business model a Jio pitch looks very different from a CRED pitch
• Comfortable with cold outreach: LinkedIn, email, calls. No ego about reaching out first.
• Strong with numbers can model deal economics, track CAC per channel, and report on what's working
• Working knowledge of AI tools (Claude, ChatGPT) for drafting partnership proposals, outreach sequences, and deal models

bonus:

• Existing contacts at telecom companies, fintech platforms, or e-commerce partnerships teams
• Experience with subscription products in the 500-2,000/month range
• Understands the parent decision-maker dynamic these deals need to appeal to parents, not just students

notForYou:

• You only work with inbound leads 90% of early partnerships are outbound hustle
• You need a team to support you you're the entire partnerships function right now
• You're uncomfortable with creative deal structures standard rate cards don't exist here, every deal is custom
• You think small deals aren't worth your time at pre-launch stage, every partnership counts