Digital Marketing Associate

Hiring: Digital Marketing Associate- Email and Whatsapp Marketing Specialist

Location: Noida (Sector 68) | Onsite 6 days

Experience: 14 Years

CTC: 30k per month

Were hiring for a fast-growing performance marketing agency working with leading D2C brands (primarily on Shopify). If youre someone who understands lifecycle marketing, automation flows, and retention strategy this role is for you.

Key Responsibilities

Automation & Flow Management

Build and optimize lifecycle flows: Welcome, Abandoned Cart, Post-Purchase, Win-Back, etc.

Manage segmentation, triggers, conditional logic, and A/B testing

Track and improve flow performance (open rate, CTR, conversions)

WhatsApp Marketing

Execute broadcast campaigns via tools like Interakt, Wati, AiSensy, Gupshup

Create and manage approved message templates (HSM)

Build automated flows (abandoned checkout, reorder nudges, etc.)

Monitor engagement metrics and reduce opt-outs

Email Marketing

Plan monthly campaign calendar aligned with launches & sales

Write/brief high-conversion email copy

Manage ESP tools (Klaviyo, Mailchimp, Omnisend, etc.)

Ensure list hygiene, deliverability, and performance tracking

Retention & Analytics

Build dashboards: LTV, repeat rate, churn, cohort analysis

Create RFM segmentation and re-engagement strategies

Align CRM data with paid retargeting campaigns

Optimize post-purchase journey

Tools & Platform Management

Own CRM/ESP tools and Shopify integrations

Troubleshoot automation and API issues

Stay updated with platform and compliance changes

Must-Have Skills

25 years in Email/WhatsApp/Automation Marketing

Hands-on experience with D2C brands (Shopify preferred)

Strong command over at least one ESP (Klaviyo/Mailchimp/Omnisend/WebEngage)

Experience with WhatsApp API platforms

Data-driven mindset (segmentation, reporting, cohorts)

Ability to write or guide conversion-focused copy

Good to Have

Agency experience (multi-client handling)

RFM modelling knowledge

Understanding of paid retargeting

Basic HTML/CSS

SMS marketing experience