Creative Strategist

Creative Strategist (Performance + Brand)

Bengaluru Full-time On-site

Role Snapshot

Role: Creative Strategist (Performance + Brand)

Location:Bengaluru, Karnataka On-site

Employment: Full-time

Reports to: Head of E-commerce

Works with: Graphic Designer, Video Editor, Copy Writer

Experience: 46 years

CTC Range:810 LPA (based on experience)

Role Overview

A performance-driven role responsible for building and scaling high-converting creatives across digital platforms. You will own end-to-end creative strategyfrom ideation to testingwith a strong focus on driving revenue through improved CTR, CAC, and creative performance.

Why this role exists

In todays market, creative is the biggest growth lever.

The difference between a 50 CAC and 500 CAC is not media buying.

It is:

The hook

The angle

The storytelling

The speed of testing

We believe 80% of performance comes from creative, not targeting.

This is not a design role.

This is a revenue-driving role.

What you own (end-to-end)

You are not supporting creative.

You own the entire creative engine:

Ad creatives across Meta, Google, YouTube, & Marketplaces

Hooks, angles, scripts, and messaging

Creative testing and iteration systems

Creative performance and output velocity

You are responsible for turning ideas into revenue.

KPIs you own

You will be directly accountable for:

CTR (Click Through Rate)

Hook Rate / Thumb Stop Rate

CAC improvement driven by creatives

Creative Win Rate (% of creatives that scale)

Cost per Winning Creative

Creative Fatigue Rate

Your success is measured by performance, not aesthetics.

What you will actually do

1. Turn insights into high-converting ideas

Deeply understand product, customer, and market

Identify winning angles, objections, and triggers

Write hooks, scripts, and concepts before execution

2. Build high-performing creatives

You will lead the creation of:

Paid ads (Meta, Google, YouTube)

Short-form video (Reels, Shorts)

Static ads and UGC-style content

Landing page creatives

Everything you produce should be scroll-stopping and conversion-focused.

3. Build and run a creative testing engine

Ship high volumes of creative variations every week

Test hooks, formats, messaging, and visuals

Identify winners and scale them fast

Kill underperformers quickly

This is a system, not one-off campaigns.

4. Think performance-first (not just aesthetics)

Analyse CTR, hook rate, conversions, and drop-offs

Use data to guide decisions, not opinions

Continuously iterate and improve creatives

5. Collaborate to move fast

Work with performance marketing for campaign alignment

Work with founders/brand team for positioning

Work with designers and editors for execution

Speed matters. Clarity matters more.

6. Scale without breaking the brand

Maintain consistency across channels

Ensure performance does not dilute brand identity

Build a recognisable creative system

Expected output (important)

Launch 1530+ creatives per week

Run continuous testing cycles (weekly/daily)

Manage multiple campaigns simultaneously

This is a high-velocity role.

A typical day in this role

Analyse yesterdays ad performance

Identify winning and losing creatives

Write 510 new hooks or angles

Brief designers/editors

Review creatives before launch

Launch new test batches

Iterate based on early signals

What We're Looking For

46 years in performance creative / content / creative strategy

Strong portfolio of:

Paid ads (must)

Social content

Performance-driven creatives

Deep understanding of:

Consumer psychology

Attention economy

Social media behaviour

You think in ideas first, execution second.

Tools & capabilities

Adobe Suite (Photoshop, Illustrator, etc.)

Video tools (After Effects, Premiere, or equivalent)

Platform understanding (Meta, YouTube, etc.)

Analytics tools for creative performance

Good to have (but valuable):

AI tools (ChatGPT, Midjourney, Runway, etc.)

Familiarity with ad libraries and competitor analysis

Basic understanding of landing pages and funnels

What we care about more than tools

Can you write a better hook than most people?

Can you predict which ad will win and why?

Can you generate ideas consistently under pressure?

Can you balance brand and performance?

What success looks like (first 36 months)

You identify repeatable winning creative patterns

You improve CTR and reduce CAC through creatives

You increase creative win rate

You reduce creative fatigue

You build a scalable creative testing system

What We're NOT Looking For

If you only execute designs without thinking

If you prioritise aesthetics over performance

If you need constant direction

If you are not comfortable with fast-paced output