Creative Manager

About Us

Humour Me is a creative agency that is built for the here and now. Were a contemporary creative services and content marketing agency with an expertise in driving relevance for our clients and delivering high impact business results. The independently-owned agency was founded in 2012 and has its office in the capital city of the country. Humour Me has been recognised as a global honouree at The Webby Awards and has won over 16 global creative awards for excellence in storytelling, filmmaking, animation and new media disruption.

From brands like Paper Boat, 1 Finance, BigBasket, Duolingo, Arctic Fox, Heads Up For Tails, Xiaomi, Tata 1mg, Dunzo, Airtel to many others, Humour Me has created category inventing work, helping build some of Indias most loved brands.

Role Overview

Were looking for a Creative Manager Copy who lives and breathes social. Someone who understands how content travels, why people stop scrolling, and how writing directly impacts AWT, shares, saves, and brand recall. This is not a pure ideation role. Its an ops + strategy heavy position- owning daily content output, ensuring consistency, and driving results at scale. Youll make sure content is sharp, on-brand, and high-performing.

Roles & Responsibilities

Content Ideation & Writing

Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.

Thinks in hooks, pacing, and payoffwrites for retention, not just cleverness.

Understands how language, tone, and structure influence watch time and engagement.

Maintains brand voice consistency while adapting to evolving content formats.

Strategy & Performance Thinking

Obsesses over performance metrics- AWT, shares, saves, retention, engagement.

Uses performance data to refine hooks, formats, and narrative structures.

Works with Analytics and Strategy teams to translate insights into better writing.

Writes with platform behaviour in mind (Instagram and YouTube).

Content Operations & Scale

Manages high-volume content output without compromising quality or clarity.

Ensures messaging consistency across daily content, series, and campaigns.

Works closely with production and design to execute content efficiently.

Owns timelines, revisions, and delivery for assigned brands or creators.

Brand Thinking & Ownership

Takes end-to-end ownership of content outcomes- not just copy delivery.

Protects brand tone, messaging, and positioning across all content.

Proactively flags gaps, opportunities, and inconsistencies.

Your Experience

45 years of experience in digital-first agencies, content studios, or social-led teams.

Proven experience writing high-performing social content at scale.

Strong understanding of Instagram and YouTube content ecosystems.

Comfortable working in fast-paced, high-output environments.

Must-Have Mindset

A writer of today who understands modern content consumption patterns.

Lives and breathes social content.

Outcome-focused and accountable for performance, not just output.

Diligent about quality, consistency, and follow-through.

Enjoys building systems and processes that help content scale.